To a business that sells, a quality database is an absolute must have. Some businesses may spend years building up a database of relevant customers and prospects but that process can be made much harder with inaccurate data. Many business use data companies to provide them with a list of potential […]
There are so many different ways to market your business, from telemarketing to email marketing, social media, direct mail and much more. However, ultimately there are advantages and disadvantages to all marketing strategies and it will always depend on the type of industry you’re in. Some marketing areas will have a […]
No matter what industry you work in, it is crucial for both a business growth and survival to ensure that you are reaching the right customers with your products and services. However, how do you find those potential customers? Do you wait for customers to come to you? Do you have […]
B2B Data Specification Prospect data specifications can be ambiguous, so it is imperative to ensure they are accurate. In my opinion, it is the responsibility of the list broker to discuss the b2b data requirements with the customer and then take ownership of specifying the required data list in accordance […]
20110223 Sital Responsiva video Responsiva’s regular customer satisfaction surveys consistently prove that b2b data quality is the paramount consideration. Whilst pricing is always key, minimising the number of mailing returns or dead phone numbers and ensuring the business data targets are exactly right for the client target market are of considerably […]
Taxi companies will appear on most business data lists, yet they are probably the most unwanted of all industry classifications. So why are they such an issue, and what can be done about it? There are four key reasons that taxi companies become an issue when specifying business data for marketing; 1. Vertical Market […]
From past experience, the busiest two times for postal mailing activity are January and September. These months tie in nicely to reach the highest volume of recipients, with holiday absences being less prevalent. They are generally well aligned with marketing budgets; starting the year off with a flurry of activity. With a Summer sales […]
New customers at Responsiva are invited to register their feedback on our list broker service, around two weeks from receipt of their prospect data list. This survey comprises five key questions and a free-text field for open comments. Approximately 200 customers have taken part. The first three questions are ranked 1 to […]
The four main paths for direct marketing use telemarketing data, postal mailing data or email and fax broadcasting data. And each initiative has a differing success rate and associated cost. Perhaps the most misleading cost of all is the perception that once a database of email addresses has been purchased, all subsequent marketing to […]
Over recent months Responsiva have developed a new suite of business data groups, or vertical markets. When seeking out a new prospect list, one of the most daunting tasks is sifting through the industry classifications to identify the good from the bad. With more than 2,000 classifications to choose from, this […]