When evaluating the best prospects to market to, business data propensity analysis will establish a propensity score and pinpoint the right sectors.
What is the General Data Protection Regulation (GDPR)? The GDPR is a new EU regulation to replace Directive 95/46/EC which will be directly applicable in every Member State. This means there is no need for the UK to implement any secondary legislation The aim is to harmonize all data protection law […]
Ensure your business marketing database is kept fresh and up-to-date with business data cleansing.
After a b2b data specification has been applied to the business universe, there are often more prospects than desired. In these instances it could be worth applying a business data scoring model to select the best records for your marketing.
Specify the right business marketing data for your next initiative.
b2b data services from Responsiva…
Featured Data Variable: “Branch Count” The “Branch Count” variable doesn’t appear on standard business data supplies, because more questions would be raised than answered. Yet it’s a very powerful selection filter. The branch count field has a numerical value, relating to the number of sites per company. Examples Some examples of high […]
For the last decade and more, social media has been the marketing buzzword. But does it really work? The free elements of Twitter & Linked-in certainly have merit, but both require a dedicated daily investment of time. Whilst paid-for advertising via many different social media channels has yet to yield well […]
B2B Marketing to the Big Fish Do you market your company to the larger, corporate organisations? I wonder why so many small companies do this, as there are six key reasons why they should consider alternatives. There is no denying that winning a blue chip client gives some prestige, and […]
The advice of most business coaches is to test and measuring (approximately) ten different marketing channels, whilst others recommend sticking with just the best two or three initiatives which work best. I am always looking for new initiatives to trial for Responsiva, and in doing so measure the results rigorously. […]