There are so many different ways to market your business, from telemarketing to email marketing, social media, direct mail and much more. However, ultimately there are advantages and disadvantages to all marketing strategies and it will always depend on the type of industry you’re in. Some marketing areas will have a far greater impact than others and you need to decide which will suit your business the most to give the maximum impact. Two of the most popular and widely used marketing tools are telemarketing and email marketing.
Email marketing is one of the easiest marketing tools as you can design a mail shot and simply send it out to the masses of clients and potential clients you may have on your data list. Email marketing is a great way to reach the masses with your offers and with many of us now communicating via email, it can be of real benefit especially for e-commerce sites. However, does email marketing have a more positive impact than the traditional telemarketing approach?
Telemarketing has long been an effective marketing tools used by a range of industries. If telemarketing is done professionally by trained people then it can have a huge impact on your business giving you benefits including;
- Builds client loyalty through personal communication
- Improves customer service
- Has a higher conversion rate than email marketing
- Gives you the opportunity to gain competitor information
- Build a database of clients to call on a regular basis securing future business
- Flexible marketing. You can adapt your pitch depending upon the client
These benefits have a great impact on a business and lead to business growth as well as increased profits and revenue. Email marketing does also have its benefits including;
- Low cost
- Increased sales, especially e-commerce
- Measurable results
- Able to reach a mass wide audience
- Results are fairly fast
However, there seems to be a real mix of customers out there in every market. There are those who prefer the old fashioned benefit of speaking to a human being and there are those who prefer to use the internet and not have to deal with anyone giving them more freedom.
As successful marketing strategies go, many companies opt for employing both email and telemarketing so that their business can benefit from maximum exposure. Email and telemarketing do after all intertwine with each other . Telemarketing calls can be used to follow up an email campaign increasing its chances of being seen and taken advantage of by customers. So in conclusion, if your business wants the best marketing campaign then email and telemarketing are the way forward for any kind of business.