Business Consultancies Can Conquer Market Saturation

Is market saturation a factual term, or just one of those spruced-up theoretical concepts which only happens to ‘other’ industry sectors? As I work with UK business data, one of the most enjoyable aspects is that everything is provable. Market saturation is definitely a factual term. The mobile phone sector at […]

The UK Business Data Universe (The Facts)

The UK’s business data universe comprises approximately three million records which may be segmented for direct marketing purposes. Some high-level facts about this business universe follow;   Employee Counts All records are regularly telephone verified and updated with their current employee count. Perhaps of most significant note is that some 75% […]

SMS B2B Marketing To 255,000 Businesses

Responsiva has recently partnered with FAST SMS; a company dedicated to sending out SMS (text) messages for their clients. Whilst SMS marketing has historically been tailored towards the consumer marketplace, there are some 255,000 business data records which operate from a mobile phone number. And that’s where Responsiva comes in; the […]

Telephone Preference Service for Business Data

The Corporate Telephone Preference Service (CTPS) was introduced to the UK in 2004. Whilst marketeers argued their rights to free trade into the commercial sector, the decision was taken to implement the service with business data for the benefit of sole traders and micro companies. The rationale in support of the micro […]

The Direct Marketing Cycle

To maximize the return from direct marketing, all aspects of the marketing cycle should be applied. Is your telemarketing followed-up by post and email? And do your emails link with social media support? For efficiency, data driven marketing initiatives should be managed from a single master database.   The Master Database […]

Postcode District Finder by Town

Post Town & Postcode District Look-up Table Town County Postcode ABBOTS LANGLEY Hertfordshire WD5 ABERAERON Dyfed SA46 ABERDARE Mid Glamorgan CF44 ABERDEEN Aberdeenshire AB10 ABERDEEN Aberdeenshire AB11 ABERDEEN Aberdeenshire AB12 ABERDEEN Aberdeenshire AB15 ABERDEEN Aberdeenshire AB16 ABERDEEN Aberdeenshire AB21 ABERDEEN Aberdeenshire AB22 ABERDEEN Aberdeenshire AB23 ABERDEEN Aberdeenshire AB24 ABERDEEN Aberdeenshire AB25 […]

The importance of data cleansing

When it comes to sales and marketing, data cleansing is one of the most fundamental elements for success. The quality of the data you have can massively impact your business and more importantly your profits. It makes complete sense that you want that impact to be a positive one which means […]

Inaccurate data is bad for business

To a business that sells, a quality database is an absolute must have. Some businesses may spend years building up a database of relevant customers and prospects but that process can be made much harder with inaccurate data. Many business use data companies to provide them with a list of potential […]

B2B Data Specification

B2B Data Specification   Prospect data specifications can be ambiguous, so it is imperative to ensure they are accurate. In my opinion, it is the responsibility of the list broker to discuss the b2b data requirements with the customer and then take ownership of specifying the required data list in accordance […]