Customer Survey Proves B2B Data Quality Is Paramount

20110223 Sital Responsiva video Responsiva’s regular customer satisfaction surveys consistently prove that b2b data quality is the paramount consideration. Whilst pricing is always key, minimising the number of mailing returns or dead phone numbers and ensuring the business data targets are exactly right for the client target market are of considerably […]

Taxi Business Data Lists

Taxi companies will appear on most business data lists, yet they are probably the most unwanted of all industry classifications. So why are they such an issue, and what can be done about it? There are four key reasons that taxi companies become an issue when specifying business data for marketing;   1. Vertical Market […]

Marketing Data For A September Mailing

From past experience, the busiest two times for postal mailing activity are January and September. These months tie in nicely to reach the highest volume of recipients, with holiday absences being less prevalent. They are generally well aligned with marketing budgets; starting the year off with a flurry of activity. With a Summer sales […]

List Broker Customer Survey

New customers at Responsiva are invited to register their feedback on our list broker service, around two weeks from receipt of their prospect data list. This survey comprises five key questions and a free-text field for open comments. Approximately 200 customers have taken part. The first three questions are ranked 1 to […]

Is telemarketing data still valid?

The four main paths for direct marketing use telemarketing data, postal mailing data or email and fax broadcasting data. And each initiative has a differing success rate and associated cost. Perhaps the most misleading cost of all is the perception that once a database of email addresses has been purchased, all subsequent marketing to […]

New Business Data Vertical Markets

Over recent months Responsiva have developed a new suite of business data groups, or vertical markets. When seeking out a new prospect list, one of the most daunting tasks is sifting through the industry classifications to identify the good from the bad. With more than 2,000 classifications to choose from, this […]

The Cobbler’s Shoes And b2b data

You may have heard the story of the cobbler, whose kids were clothed in worn-out shoes? The point being to ask whether you would buy shoes from such a trader? Or would you go to the dentist who has manky teeth? I am often approached by mailing houses, offering to print, pack […]

Are Marketing Lists Stronger In The Summer?

I have often considered marketing as a combination of; What you say Who you say it to When you say it The “what you say” element is quite literally the telemarketing script or postal mailing /email broadcast text content. And the “who you say it to” is a direct link to […]

Has your Business Reached Market Saturation?

The best place to start is to understand what market saturation means. It is effectively when the market for your product or service already owns (or has been introduced to) this product or service. And so possible future sales would only be generated from obsolescence, replacement or population growth. Some examples; […]

Business Data Quality

One of the most frequently asked questions at Responsiva is how recently our data has been updated. As a data list broker, strictly speaking it isn’t “our” data; Responsiva supplies prospect data from a business data universe which has been amalgamated from numerous well-respected b2b data sources. A list of these data […]