Enhance your database
If you have a basic database of company names and addresses then why not enhance your data to identify key profiling variables and further useful information about your prospects. This will allow you to segment your database, weeding out low potential prospects and focussing on the cash cows.
Responsiva can match you data lists to our file of U.K. businesses and where there’s a match append such fields as Industry Classification, Employees at Site, Senior Contact Name & Job Title and further information to enable you to profile your prospects.
Knowing which prospects are more likely to spend with you can also by identified by enhancing and profiling your customer database, and then modelling what the big spenders look like to establish a desired target market.