Are you getting the right contact names on your Data List?
When running any form of marketing campaign, it is one thing to target the right companies but another issue to get the right contact names.
Data lists from Responsiva Data are explained clearly to clients where a named job title is required.
Typically you will want to contact named Directors, and so to purchase a data list which contains Branch Managers will have you contacting every branch of supermarkets and banks etc.
Not only does this waste money on an ineffective data list but it also increases your costs from the marketing which follows.
To clarify some simple data list counts, Responsiva have a business universe populated as follows:
- 70% of businesses contain a named Director
- 26% of businesses contain a named Manager
- 4% of businesses have no named contact
Any named director is a great target prospect for companies with up to 100 employees. Larger companies will have divisions, and so heads of department will be required (IT Director, HR Director etc.).
To help appreciate just how many companies this effects:
- 98% of businesses have 100 employees or less
- 2% of businesses have more than 100 employees
- If you would like any further information, contact Responsiva Data on 0800 118 5000 or send an email to info@Responsiva.biz
With 20 years data experience behind Responsiva Data, you can rest assured that your chosen data list will fit your requirements and ensure the best return on your B2B data marketing budget.