Specify the right business marketing data for your next initiative.
20110223 Sital Responsiva video Responsiva’s regular customer satisfaction surveys consistently prove that b2b data quality is the paramount consideration. Whilst pricing is always key, minimising the number of mailing returns or dead phone numbers and ensuring the business data targets are exactly right for the client target market are of considerably […]
Taxi companies will appear on most business data lists, yet they are probably the most unwanted of all industry classifications. So why are they such an issue, and what can be done about it? There are four key reasons that taxi companies become an issue when specifying business data for marketing; 1. Vertical Market […]
Over recent months Responsiva have developed a new suite of business data groups, or vertical markets. When seeking out a new prospect list, one of the most daunting tasks is sifting through the industry classifications to identify the good from the bad. With more than 2,000 classifications to choose from, this […]
The most common approach for companies who seek a business data list of white collar workers is to review the industry classifications. With around five hundred SIC codes, and two thousand lower level business data descriptions, these will show the vertical market that each company operates within. But does this method truly identify the white collar […]
There are three reasons to get business data samples when sourcing a prospect list; (1) Data Qualification (2) Quality Testing (3) Review the b2b data Fields DATA QUALIFICIATION The first, Data Qualification, is your opportunity to manually check each sample record to ensure it meets with your business data brief. Some examples […]