Responsiva Data Lists Blog

Health Foods & Products in pontefract. Available data lists: 4. There are two thousand business descriptions within the full prospect data file which are grouped as 107 Market Sectors, which in turn belong to one of eight Business Groups. Examples of the Market Sectors are Education (containing industry classifications such as schools, colleges and universities) and Finance (which includes banks, accountants and IFAs). Marketing data lists are supplied with the lower-level industry classifications. All e mail lists supplied by Responsiva are for multiple use, enabling you to contact your prospects as often as desired. Outright ownership is not permitted because this would enable the re-selling of email marketing lists, or adding the business records to an online directory. However, when a prospect proactively communicates with you, the information they provide becomes yours to own. Responsiva are always happy to supply you with net names. This is a business list of prospects which you don’t already have on file for marketing to. To achieve this we would need a copy of your existing prospect database files in order to ensure that no duplicates are provided. Most b2b data lists require a degree of filtering by the number of employees, which provides a healthy reflection of company size for your prospect lists. 65% of businesses have up to five employees and it is worth noting that less than 2% of business sites have one hundred or more employees.  Many database lists lack the breadth of data fields required for simple post-campaign analysis. Responsiva offer a database enhancement program to append valuable information such as employee size, premise type and industry classification. This gives your marketing database the power to understand where your prospects are converting to sale. Of the business data lists with 99, 100 or 101 employees, more than 99% have 100 employees. That is because the employee size is a declared value. When asked how many employees a company has, most will round the number. When purchasing a business mailing list this should be considered if your cut-off point is five or ten employees. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. Responsiva don’t sell online email marketing lists because we believe that this route can lead to disappointment. Translating the prospect data is the role of the account manager; if you MUST have 5+ employees then we recommend 6+. If it is a loose 5+ then 5+ will do. Online mail list services don’t support you like an experienced account manager can. The typical yield of a direct mail campaign is 1% - 2%, but this will depend on many factors. The most important aspects are your message and market. Your targeted mailing list quality is crucial, most especially its relevance to your market. Likewise the telephone data quality is equally vital, but of no value without a competent telesales professional. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality.

Radiographic Services in north shields. Count of Prospect lists: 1. There are 124 different postcode areas, which is one of the methods of selecting direct marketing mailing list. The postcode area is the first one or two letters of the postcode, such as AB, B and BS. Postcode areas are typically used to define sales territories, ensuring that the data list you purchase is segmented appropriately. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality. It is possible to supply email lists as one per busuness site, or multiple emails per premise. On average each business premise has up to three email addresses available. Typically email addresses relate to a senior decision maker (director / proprietor), but some email data is managerial or generic If your marketing should be targeting large companies, it is imperative to specify the ideal company size at the start. Most are unaware that less than 2% of b2b mailing lists have an employee size of at least 100. The data enhancement process is particularly relevant to append employee size to your existing database. Responsiva don’t believe in charging you for our experience. In fact, everything is free up to the point of purchasing some bulk email list. This includes data counts, data list samples, help with a specification, data advice and support, the quotation and even the phone call itself. All are obligation-free. In choosing your b2b mailing lists, data may be segmented into Business Groups. There are eight primary groups including manufacturing, food & drink, the service sector, retail, transport, food & drink, agriculture and construction. The direct mail list supplied includes the lower-level industry classification, each of which belongs to one of the primary Business Groups. Sometimes b2b data lists need screening by employee count, which illustrates a good indication of company size for your prospect lists. 65% of businesses have up to five employees and it is worth noting that less than 2% of business sites have one hundred or more employees.  Sports, holiday and leisure sites amount to just over two percent of the available bulk email list. The premise type of a business is one of the most determining fields for consideration when identifying marketing lists. There are fourteen different types to choose from, and cross-tabulated counts are supplied without charge. Responsiva provide a de-duplication service without charge. Typically this would comprise a raw match on the telephone data, after stripping out spaces, brackets, plus signs and other non-numeric values within your data files. By running a de-duplication against your existing file, we can ensure you only receive net new prospect lists. When running a prospect list count, it is usually prudent to have the industries cross-tabulated by employee bands. Typical bands include <10, 11-19, 20-49, 50-99 and 100+. This enables an holistic view of the bulk email list and the power to select the cells of interest. i.e., industry types by their corresponding company sizes.

Waste Disposal Services in poole. Prospect list count: 4. Responsiva offer telephone marketing services to support your lead generation and data enhancement requirements. Every mailinglist is pre-screened against the Telephone Preference Service for compliance, and all campaigns are clearly specified and scripted in advance. Whether you require sales appointments or telemarketing data enhancement for mailings, Responsiva will ensure your campaign is delivered professionally. Responsiva’s telephone lists have a guaranteed data quality. Although every mailinglist supplied is expected to contain less than 1% in dead phone numbers, we fully guarantee that you will not get more than 2%. Any excess of this figure is fully refunded without question, or a replacement telemarketing list supplied in its place. Responsiva don’t sell online email marketing lists because we believe that this route can lead to disappointment. Translating the prospect data is the role of the account manager; if you MUST have 5+ employees then we recommend 6+. If it is a loose 5+ then 5+ will do. Online BtoB data list services don’t support you like an experienced account manager can. Despite being a fairly new company, Responsiva has a wealth of BtoB data knowledge. Twenty-one years worth to be precise. And there is nothing that gives us greater pleasure than to hear our clients express their delight that a business data list we have supplied has helped to deliver them new customers. The West Midlands area is usually defined by the six postcodes B, DY, CV, WR, WS & WV. Some companies prefer their prospect lists to extend into ST, TF, HR and DE as well. Therefore when specifying a loose term (such as “West Midlands”) it is important to be clear on the region you would like your prospect file to come from. The response rates of a direct mail campaign will depend on your market, message and timing. The message is down to your mail-piece design and the market depends on the data. Although we cannot identify a targeted mailing list of guaranteed responders, Responsiva will at least ensure that you data list is suited to the right market. Despite covering just 1% of the whole business universe, places of worship are a building type to consider excluding from your marketing database. Are churches, mosques and cathedrals likely to be your future customers? If not then they can be easily excluded from any direct mail lists you are looking to source. Nearly three percent of the available business lists are educational premises. There are nearly fifty different classifications within the education sector, ranging from nurseries, schools, colleges, universities as well as adult training centres. When selecting BtoB data lists it is crucial to consider the types of premise your marketing requires. For the SME Responsiva provide a test file of 1,000 data list records. This is adequately small enough to be of low cost, whilst suitably large enough to enable reasonably accurate measurement of the data file. This will enable a decision as to whether direct marketing will yield a suitable return on investment to roll out. Responsiva supply Unique reference numbers (otherwise known as URNs) with every order for business mailing lists. These are used not only for ensuring data is not-resupplied, but may also be applied to the mailing piece for ease of reference with response. This enables you a fast look-up of responders to the original database list.

Dental Technicians in burton-on-trent. Available data lists: 2. From the full UK file of business data, only 28% of factory-based businesses have ten or more employees. Data lists may be segmented by both premise type and employee size where desired. Whilst there are the very large factories on file, it is worth remembering that many are just small businesses with a low manufacturing output. Although company turnover is available, many businesses are not required to file accounts with Companies House, such as limited liability partnerships. Furthermore, there is a lengthy time lag by when a business is obliged to register their accounts. Business data is therefore normally best selected by employee size, depending on market sector. In supplying you with a count and quote for your prospect business list, Responsiva respect that you will want to see some data samples too. These are provided to illustrate the fields and format which are representative of the targeted mailing list for purchase, rather than as a test file for measuring quality. One way to choose your BtoB prospect data is geographically, with one hundred and twenty-four distinct postcode areas in the UK. The postcode area is the first one or two letters of the postcode, such as AB, B and BS. Postcode areas are typically used to define sales territories, ensuring that the data list you purchase is segmented appropriately. direct marketing list can be used for a direct telesales purpose (e.g. the sale of advertising space) or for enhancing your database. The enhancement process has a longer-term value, by initially seeking to weed out those which will never convert. Records within the email list which have some potential can be gap-filled with sales potential fields. Responsiva’s BtoB mailing lists are supplied with an industry classification on every record. There are approximately two thousand different classifications which may be used to select the right business list, or applied as a list of industries for exclusion. SIC codes (Standard Industry Classifications) may be used as an alternative selection method if desired. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality. email marketing lists are used to market your business and attract new customers. This is achieved through direct mail campaigns, telemarketing or email marketing. Around 40% of companies can be supplied with email data lists, which yields a low cost method of contacting your targets. Email data counts are supplied free of charge. Responsiva don’t sell online email marketing lists because we believe that this route can lead to disappointment. Translating the prospect data is the role of the account manager; if you MUST have 5+ employees then we recommend 6+. If it is a loose 5+ then 5+ will do. Online BtoB data list services don’t support you like an experienced account manager can. Unless there is already a relationship with the business, prospects matching the Corporate Telephone Preference Service (CTPS) should not be telephoned. All mail lists supplied by Responsiva are pre-screened against the CTPS before supply. This ensures the telemarketing lists comply with your legal obligations before embarking on any calls.

Manufacturers in honiton. Data list availability: 3. There are approximately 25,000 branch managers within the targeted mailing list universe. Getting the right contact name (decision maker) is crucial for all marketing, so your business mailing lists should take this particular job title into account when running data counts and sourcing the ultimate BtoB mailing list. SIC Codes (Standard Industry Classification) are used to identify the types of businesses to target from your prospect database. They can be reviewed at a high level as 2-digit codes, or more deeply into the lower-level classifications as 5-digit codes. Responsiva will help you identify the right SIC codes for your business lists. Transport premises, such as bus stations and coach operators, are very sparsely represented within the full universe of direct mail list. When considering this type of operation Responsiva would normally recommend the consideration of industry classifications as well. This will ensure your mailing list covers all angles. One thing you will not find at Responsiva is weak account management. From our experience there is nothing worse than trying to order a database list from an incompetent account manager who fails to appreciate your market. At Responsiva you are guaranteed a competent account manager who understands the right data files for your marketing. Responsiva never sell telephone marketing on a per appointment basis, or two things are encouraged. The first is that the telemarketers are encouraged to set weaker appointments, the second that the client is encouraged to reject undesirable appointments (i.e., any non-converters). What Responsiva supply is the best telemarketing list and a dedicated service on a day-rate basis. With 2,721 distinct postcode districts, the bulk email list can be accurately dissected by any sales territory. The district relates to the first half of the postcode (e.g. B1, B2, B3 etc) enabling business mailing lists to be counted and split to a very tightly defined regional specification. Although company turnover is available, many businesses are not required to file accounts with Companies House, such as limited liability partnerships. Furthermore, there is a lengthy time lag by when a business is obliged to register their accounts. Business data is therefore normally best selected by employee size, depending on market sector. BtoB data is supplied ready for telemarketing. The two main applications for a telephone list are sales-driven appointment-setting and data enhancement. Typical enhancements include gap-filling with sales opportunity data fields, such as existing contract renewal dates and current annual spend. This process is also used to verify correct decision-maker names, direct dials and email addresses. Data planning is a crucial element of managing your roll-out campaigns. Learning from the results of an initial campaign will help fine-tune the prospect file for future initiatives. Responsiva will provide your first data analysis free of charge; all we need is a list of responders to the initial campaign so that we may pinpoint the best prospect list for the follow-up. There are around 1.5 million email addresses on file if you need an email data list. Approximately 50% of email data is generic (e.g. “info@”, “enquiries@” or “companyname @googlemail.com”) whilst the remainder is personalised. Generic email lists should not be ruled out indiscriminately because many go direct to the company owner’s inbox.

Tax Consultants in sutton coldfield. Count of Prospect lists: 5. Of the business data lists with 99, 100 or 101 employees, more than 99% have 100 employees. That is because the employee size is a declared value. When asked how many employees a company has, most will round the number. When purchasing a business mailing list this should be considered if your cut-off point is five or ten employees. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. With the business name and address provided with every record, mailing lists are delivered in a format ready for mail-merging. mailing list brokers may be marketed to multiple times to maximise your return on investment with the prospect database. Contact names are provided where available, ensuring you have an addressee for the mailings. Transport premises, such as bus stations and coach operators, are very sparsely represented within the full universe of direct mail list. When considering this type of operation Responsiva would normally recommend the consideration of industry classifications as well. This will ensure your mailing list covers all angles. All direct mail lists should be matched against the Telephone Preference Service. In total 27% of the business data universe is registered. By contrast, telephone prospect lists with five employees or less lose up to 33% of telephone numbers via the TPS matching. This figure reduces to just 17% of the business universe of more than 5 employees. Responsiva’s telemarketing data spans the full UK, including the offshore islands such as Jersey, Guernsey and Hebredes. Northern Ireland is also included, but (unless a specialist prospect file is required) Southern Ireland is usually excluded from the selection process. In specifying your geographical needs it is important to consider these facts. Testimonials are vital in your decision as to which list brokers to choose as suppliers. Here are two customers’ comments about Responsiva’s business data services; 1. I have been that pleased with the data that I have recommended your company to numerous business associates and indeed will be requiring more data myself for another geographical location in the not too distant future. 2. Historically I have been nothing short of cynical about buying data and particularly over the internet however, I have found the whole experience of dealing with Responsiva both easy and pleasurable. Responsiva never sell telephone marketing on a per appointment basis, or two things are encouraged. The first is that the telemarketers are encouraged to set weaker appointments, the second that the client is encouraged to reject undesirable appointments (i.e., any non-converters). What Responsiva supply is the best telemarketing list and a dedicated service on a day-rate basis. Unless there is already a relationship with the business, prospects matching the Corporate Telephone Preference Service (CTPS) should not be telephoned. All mail lists supplied by Responsiva are pre-screened against the CTPS before supply. This ensures the telemarketing lists comply with your legal obligations before embarking on any calls.  No business data list is fully verified every month. What happens is that a section of the file is updated on a rolling monthly basis. When Responsiva have identified your marketing data, if you only require a specific volume (e.g. 5,000 records from a pool of 10,000) we will always supply the most recently verified records.

Wrought Ironwork in hatfield. Count of Prospect lists: 1. The postcode formation is specified within a business data list as follows. The postcode area is the first two letters of the postcode. E.g. AB, BS etc. The postcode district is the first half of the postcode. E.g. AB11, AB12 etc. The postcode sector relates to the second number in the postcode. E.g. KT1 4, KT1 5 etc In supplying you with a count and quote for your prospect business list, Responsiva respect that you will want to see some data samples too. These are provided to illustrate the fields and format which are representative of the targeted mailing list for purchase, rather than as a test file for measuring quality. Approximately one third of business premises are retail outlets. When sourcing a business mailing list it is important to take account of the premise type because retail outlets will make up more than 30% of your direct marketing mailing list if included. Head offices and single sites are best separated from branches by the job title of the contact name. Responsiva’s email lists comprise 1.5 million business email addresses. The data is verified regularly to ensure email data accuracy and high delivery rates for campaigns. the mailing list can be selected by numerous variables including geography, business classification, employee size and job function. An oversupply can be given to cater for the hard bounces too - just ask! Nearly four percent of the business universe comprises workshops and repair outlets. These can be broken down by industry if desired, as business lists targeting this premise type are less frequently chosen. Any data file supplied by Responsiva will include the premise type as a standard output field. If your marketing should be targeting large companies, it is imperative to specify the ideal company size at the start. Most are unaware that less than 2% of b2b mailing lists have an employee size of at least 100. The data enhancement process is particularly relevant to append employee size to your existing database. More than 10% of businesses trade from home, which is an important factor to consider when sourcing a prospect database. Not only are these companies generally very small by employee size, but they are also non-conventional in terms of their operation. Therefore it is important to consider the business premise type when sourcing mailing data. email marketing lists are used to market your business and attract new customers. This is achieved through direct mail campaigns, telemarketing or email marketing. Around 40% of companies can be supplied with email data lists, which yields a low cost method of contacting your targets. Email data counts are supplied free of charge. Senior contact names with their job title are supplied as standard with Responsiva’s business lists. These names are populated on around 95% of prospects. Approximately 70% of company data records contain a named director-type contact, whilst the remainder contain a managerial contact name such as branch manager. All direct mail lists should be matched against the Telephone Preference Service. In total 27% of the business data universe is registered. By contrast, telephone prospect lists with five employees or less lose up to 33% of telephone numbers via the TPS matching. This figure reduces to just 17% of the business universe of more than 5 employees.

Concrete Products in truro. Prospect list count: 2. The full business data list universe contains approximately three million sites. One million of these include casual sole traders (e.g. someone who work as a magician at weekends) and multiple businesses from the same site (e.g. a garage which also sells and hires cars). Responsiva only supply e mail lists from the reduced universe of two million businesses. All direct mail lists should be matched against the Telephone Preference Service. In total 27% of the business data universe is registered. However, telephone prospect lists with up to 5 employees have a 33% loss through the TPS screening. This figure reduces to just 17% of the business universe of more than 5 employees. To deliver a powerful email marketing initiative three elements are required. The first is a campaign controller. The second is effective email data lists, which is where Responsiva will help. And the third is an email marketing system with which to run the campaigns. Responsiva can help you identify an effective system if you have none in place. Responsiva are always happy to supply you with net names. This is a business list of prospects which you don’t already have on file for marketing to. To achieve this we would need a copy of your existing prospect database files in order to ensure that no duplicates are provided. Nearly four percent of business lists are hospital and medical establishments. These include hospitals, doctors, dentists and other medical practises. Along with the thirteen other prospect data premise types, it is important to consider your target market when running data counts and sourcing data files. Having the highest ratio of marketing data experience per employee, Responsiva are a market leader in providing you the very best prospect list available. This will ensure you expand your customer base and grow your business ahead of your competitors. By listening to your business objectives and strategy, Responsiva will ensure you receive a perfectly targeted marketing data list. More than 10% of businesses trade from home, which is an important factor to consider when sourcing a prospect database. Not only are these companies generally very small by employee size, but they are also non-conventional in terms of their operation. Therefore it is important to consider the business premise type when sourcing mailing data. The number of sites to a business list record is available for the selection process. Typically this will entail weeding out the chain companies who have multiple sites. When combined with job title (e.g. branch manager), this can be a powerful variable to ensure your prospect lists don’t include every branch of the high street chains. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. Some clients want to sort their marketing list by the established date of their business prospects. Whether you require newer businesses, or those established for many years, the date established field can help fine-tune mailing list brokers to ensure you are hitting the right prospects with your marketing message.

Telecommunication Consultants in caldicot. Data list availability: 1. Responsiva don’t sell online email marketing lists because we believe that this route can lead to disappointment. Translating the prospect data is the role of the account manager; if you MUST have 5+ employees then we recommend 6+. If it is a loose 5+ then 5+ will do. Online BtoB data list services don’t support you like an experienced account manager can. Telemarketing data from Responsiva covers the whole UK, including the offshore islands such as Jersey, Guernsey and Hebredes. Northern Ireland is also included, but (unless a specialist prospect file is required) Southern Ireland is usually excluded from the selection process. In specifying your geographical needs it is important to consider these facts. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. Responsiva’s mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available (TPS passes only). This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. In choosing your BtoB mailing lists, data may be segmented into Business Groups. There are eight primary groups including manufacturing, food & drink, the service sector, retail, transport, food & drink, agriculture and construction. The direct mail list supplied includes the lower-level industry classification, each of which belongs to one of the primary Business Groups. In supplying you with a count and quote for your prospect business list, Responsiva respect that you will want to see some data samples too. These are provided to illustrate the fields and format which are representative of the targeted mailing list for purchase, rather than as a test file for measuring quality. Having nearly three thousand different postcode districts, the bulk email list can be accurately dissected by any sales territory. The district relates to the first half of the postcode (e.g. B1, B2, B3 etc) enabling business mailing lists to be counted and split to a very tightly defined regional specification. Testimonials are vital in your decision as to which list brokers to choose as suppliers. Here are two customers’ comments about Responsiva’s business data services; 1. I have been that pleased with the data that I have recommended your company to numerous business associates and indeed will be requiring more data myself for another geographical location in the not too distant future. 2. Historically I have been nothing short of cynical about buying data and particularly over the internet however, I have found the whole experience of dealing with Responsiva both easy and pleasurable. Of the factories within the business data universe, a surprisingly high 72% have less than ten employees. Data lists may be segmented by both premise type and employee size where desired. Whilst there are the very large factories on file, it is worth remembering that many are just small businesses with a low manufacturing output. email marketing lists are used to market your business and attract new customers. This is achieved through direct mail campaigns, telemarketing or email marketing. Around 40% of companies can be supplied with email data lists, which yields a low cost method of contacting your targets. Email data counts are supplied free of charge.

Party Organisers in waterlooville. Data list availability: 1. Approximately 2% of the total bulk email list available are leisure, sports and holiday places. The premise type of a business is one of the most determining fields for consideration when identifying marketing lists. There are fourteen different types to choose from, and cross-tabulated counts are supplied without charge. When running a prospect list count, it is usually prudent to have the industries cross-tabulated by employee bands. Typical bands include <10, 11-19, 20-49, 50-99 and 100+. This enables an holistic view of the bulk email list and the power to select the cells of interest. i.e., industry types by their corresponding company sizes. Responsiva’s email lists comprise 1.5 million business email addresses. The data is verified regularly to ensure email data accuracy and high delivery rates for campaigns. the mailing list can be selected by numerous variables including geography, business classification, employee size and job function. An oversupply can be given to cater for the hard bounces too - just ask! Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. Responsiva don’t sell online email marketing lists because we believe that this route can lead to disappointment. Translating the prospect data is the role of the account manager; if you MUST have 5+ employees then we recommend 6+. If it is a loose 5+ then 5+ will do. Online BtoB data list services don’t support you like an experienced account manager can. Transport premises, such as bus stations and coach operators, are very sparsely represented within the full universe of direct mail list. When considering this type of operation Responsiva would normally recommend the consideration of industry classifications as well. This will ensure your mailing list covers all angles. The response rates of a direct mail campaign will depend on your market, message and timing. The message is down to your mail-piece design and the market depends on the data. Although we cannot identify a targeted mailing list of guaranteed responders, Responsiva will at least ensure that you data list is suited to the right market. If you are looking for a prospect database of offices within a specific geographical area, you may also wish to consider employee size. For example, if you provide office cleaning services you will need multiple employees to enjoy more hours of cleaning. Office company data with five or more employees caters for only 50% of the file. The rest have less than five. The West Midlands area is usually defined by the six postcodes B, DY, CV, WR, WS & WV. Some companies prefer their prospect lists to extend into ST, TF, HR and DE as well. Therefore when specifying a loose term (such as “West Midlands”) it is important to be clear on the region you would like your prospect file to come from. Responsiva always provide a senior contact name and job title where available with our business lists. These names are populated on around 95% of prospects. Approximately 70% of company data records contain a named director-type contact, whilst the remainder contain a managerial contact name such as branch manager.