Business Data Lists & Mailing Lists
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Data lists are vital for marketing. With more than twenty years of data lists, prospect data management and mailing lists experience behind Responsiva Data, we know that prospect data and the way it is used can make or break a company’s sales forecasting. Prospect lists are key to your marketing success!
Effective Marketing Strategies
Traditionally prospect data lists have been used for direct mail campaigns, sending a letter to each prospect within a given territory or industry, inviting them to respond with an interest in your products and services. More recently prospect data lists have been used for telephone marketing, fax marketing and email marketing. Data lists are used to directly market towards a specific target audience. Read our about data lists article to find the best prospect data list for your business marketing strategy.
The Four Steps To Sourcing A Prospect Database
1. Your free telephone call to us, giving an overview of your service.
2. We discuss the ideal business lists for your marketing.
(If you are unsure as to which prospect list is best for your marketing, Responsiva guarantee to help with suggestions)
3. Typically within 30 minutes, Responsiva will email you with:
- B2b data counts of your ideal marketing list.
- Some free business data samples, showing how the mailing list will be supplied.
- A quote to purchase your marketing file.
(All telemarketing data counts are pre-screened against the Telephone Preference Service)
4. You may then choose to amend the prospect data list counts, or purchase the prospect database if you are happy.
Three Reasons To Call Responsiva
1. Prospect data counts are free, with no obligation.
2. You will always be serviced by a highly experienced marketing data list professional.
3. If we can’t identify the right business data list for you, we will do our best to identify another supplier who can.
How To Specify And Order Business Data
Whilst many marketers and business owners have some experience in business data, and how to specify it for the purpose of ordering, a surprisingly high number know very little. And even those with some knowledge are often surprised to learn about the combination of selectable b2b data fields.
The variables which should be specified for each business data list are as follows;
1. Geography
Without doubt the best way to specify the geographical aspect of your prospect list is by postcode area, or derivatives such as their districts. This ensures a clean and precise cut of the b2b data, whereas county-based selections can prove woolly where recent alterations have been applied by the councils.
Likewise, towns are often misinterpreted within business lists because it is not always clear whether their outskirts and catchments are required. London being the most obvious example; would this mean the city of Westminster, the compass point postcodes (N, NW, W etc) or within the M25? Clarity is king in ensuring you ultimately receive an appropriate business data file.
2. Company Size
Although the company turnover is frequently the most desirable field to identify size, business lists are better segmented by the number employees. This field is usually updated more regularly, and can be sensibly applied to ensure a reasonable probability of the organization’s revenue.
3. Industry Sectors
Because there are, quite literally, thousands of industry descriptions to select a mailing list by, it would normally be prudent to consider your choice of business data by either market sectors or exclusions.
Market Sectors are groups of industry classifications within a similar arena. So crèches, schools, colleges, universities and even driving schools are all grouped under the Education Market Sector.
The application of an exclusion list is made when there are a handful of industries you would not wish to appear within your business data. Typically this list would include your company’s own industry (competitors), along with other undesirables such as not-for-profit, government or emergency services.
4. Business Premises
Every company has a designated kind of premise from which they trade. The most frequently occurring are office, retail outlet and home office. There are fourteen to choose from, also including medical, government, education, factory and warehouse. By way of example in picking a marketing list, the latter (warehouses) is a particularly useful criteria for companies looking to promote racking or fork lift trucks.
5. Telephone Numbers
The Telephone Preference Service (TPS) extended its arm into the business data world in 2004. This gives companies the right to opt out of receiving unsolicited marketing calls. Although intended to help the SME and sole trader avoid being swamped with business-preventative marketing calls, many larger companies with full reception functionality have also opted into this service.
Approximately one third of companies are now registered, so if your prospect data is intended for a telemarketing initiative, it is imperative to only choose the records with a TPS-pass telephone number. Furthermore, b2b data lists require screening every thirty days to ensure currency with the TPS file.
6. Email Addresses
Depending on the company type, email addresses are available with most business data files. That said, many companies (especially in the retail arena) have no call for using a business email account, or operate with a single generic email address (e.g. info@ or enquiries@).
All business email bulletins must have an easy opt-out option and clearly display the sender’s contact details. Although cold email data lists are a legal marketing method within the business community, many regard them as spamming and some website domain providers ban this form of marketing altogether.
Response rates from email marketing has plummeted over recent years, pointing the marketer further towards the best practise of harvesting their own email list from sales enquiries and where freely given during an outbound telephone marketing campaign.
7. Contact Names
Identifying the right person to contact from your marketing initiative is key. The most popular contact names are business owners or directors, though mailing lists can drill deeper to target managers or divisional directors. As a general rule, if you are prospecting to SME’s with up to 100 employees, the company director (MD, chief exec, proprietor etc) will be a sufficiently appropriate contact name to include within your business data file.
8. Branch Count
It is not common that a marketing campaign would have an ideal target audience of national chains, such as every outlet of the well known supermarkets or high street banks. Yet many b2b data companies supply these prospects within their business lists as standard procedure. If they are undesired there is a simple filter; the branch count. By de-selecting all records with a branch count of say 10+, the eventual business data list will naturally exclude these unwanted prospects.
9. Incorporation Date
Some companies (especially those providing utility services) want to target businesses as soon as they enter their premise. The date established at premise is a useful tool in picking these out. But there are some words of caution in only targeting business data in this way. Firstly, new companies by their very nature are often sole traders or at least very small in size. So it has to be asked whether they hold any real value as a prospective customer. The second point of consideration is that this data is highly marketed to, and sought after by so many companies. And that means that the prospects who appear within such a business list receive more marketing phone calls and prospect letters than the norm, potentially diluting your own message in and amongst so many others.
10. Last Update Date
One of the most common questions when sourcing a business data list is “how often is the business data updated?”. It would be totally impractical to call every company every month and update all associated b2b data fields. Aside from the prohibitive associated cost, the companies themselves would be vexed. A business data update call every nine to eighteen months gives a happy medium for not only the aforementioned two issues, but also ensures the prospect lists are maintained at a reasonable level of quality.
But further to this, in most cases customers only require a subset of the business data available to them. Say, 2,000 records from a pool of 5,000. In such cases it is a standard practise of Responsiva to pull the b2b list in preferential order of the most recently verified records.
High Caliber Prospect Data
Whether you are using your prospect database to run telemarketing, direct mail, email or fax campaigns, Responsiva Data can analyse your best customers to identify trends within your prospect list and ensure you always know the strongest prospect list to target.
B2B Screened Data Lists
B2B data also contains important profiling variables so that the prospect list selection may be further screened by geography, industry and company size. A good B2B data list will contain the relevant information for all four key marketing initiatives:
- Postal address
- Telephone number
- Fax number
- Email address
The Responsiva Data Lists Directory has A-Z data samples across all prospect lists.
Sales Team Support
Responsiva data lists can also support your sales team with the introduction to quality telemarketing service providers offering appointment setting, lead generation and market research from your prospect list.
Quality Assurance
Our business data lists are compiled from the latest updates available and we will refund any telephone or direct mail gone-aways in excess of 2%. With 20 years data experience behind Responsiva Data, you can be assured that your data list requirements will be professionally and accurately specified to ensure the best return on your marketing budget, and an accurate, relevant prospect list supplied.
Mailing List
When you want to buy a mailing list, you will want to know you are buying not only the best quality mailing list you can, but also the most relevant mailing list. That is why at Responsiva we can tailor a mailing list to suit your needs based on location, premise type, number of employees and so much more. Call us now to discuss your needs so we can give the most target specific business mailing list available.
Contact Responsiva For Data Lists
Whatever your data list requirements Responsiva Data proactively helps clients to source the perfect marketing file. If you would like any further information, contact Responsiva Data on freephone 0800 118 5000, or send an email to info@Responsiva.biz
Responsiva Data - Premium Data Lists
Data Lists
A fundamental component of any successful direct marketing strategy is an accurate data list. Traditionally prospect lists have been used to contact prospective customers by post with information about a product or service. Data lists are now often used in telemarketing, fax advertising and email promotion. Data lists can make or break a business’s sales goals, depending on the quality of prospect list targeting.
The most essential element of winning prospect data lists is accuracy. If contact information is out of date or incorrect, potential customers are lost and your company’s bottom line is significantly affected through the supply of an inaccurate prospect list. Responsiva always ensure accurate, well-targeted prospect lists.
Effective marketing schemes make use of targeted customer contact in which a prospect is most likely in need of a particular product or service. In this focused approach, all data lists inaccuracies result in a missed contact and a lost opportunity to generate profits. Therefore the targeting of your prospect list is vital for campaign success.
Quality data lists contain the most current prospect profile information including full name, postal address, email address, telephone number and fax number. Responsiva has the expertise to provide updated, detailed contact and demographic information within your prospect list. This will help your marketing team target an optimum number of potential customers from your prospect data, resulting in impressive response rates.
Responsiva also guarantees unparalleled support from a dedicated team of professionals committed to helping you with every step of the marketing data process, from identifying the strongest prospect lists to reporting accurate contact information and trend analysis on each prospect.
To receive professional support in identifying the best prospect list for your marketing, or to discuss your existing prospect list for cleansing and enhancement, call us on 0800 118 5000.
