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First-Rate Valet Services Data Lists

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Industry classification: Valet Services

Available data lists: 308

Market sector: Personal Services

Customer Profiling

One of the strongest methods of identifying perfect prospect lists is to profile your existing customers. A business mailing list is ideal when the prospect data therein "looks like" your existing customers.

A customer profile has three stages:

  1. Match the customer database to the business universe.
  2. Review all variables (from the universe) of the matched customers, and identify trends.
  • Net names identification.
  • The most common trends typically occur with the industry classifications, market sectors and company sizes. Customer profiling yields a targeted database list specification for your key prospects. (e.g. "Finance Sector with 20+ employees").

    The final stage is to identify the net names; i.e., the number of prospects meeting this marketing data specification which are not resident in your customer data list.

    Direct Mail Data Lists

    All information from Responsiva is ideal for a prospect mailing list. Business lists are supplied with company name and address, with a contact name where required.

    Mailing data lists may be targeted for multiple use (i.e., many mailshots) over a twelve month period. And Responsiva guarantees that you will get less than 2% returns with your direct mail data. Any excess of this figure is refunded without question, even during a difficult economic climate with so many businesses folding.

    A b2b mailing list will typically yield a 1% - 2% response rate, though this depends entirely on your service offering, timing, marketing literature and the prospects selected.

    The use of business mailing data has remained a consistent favourite route to market.

    Business Premise Type

    There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.

    The distinct premise types available with marketing lists are:

    1. Factories (4.1%)
    2. Warehouses (1.3%)
    3. Traders from home (11.8%)
    4. Retail outlets (31.0%)
    5. Offices (14.7%)
    6. Head offices (21.9%)
    7. Education (2.7%)
    8. Medical (3.6%)
    9. Transport (0.1%)
    10. Civic (0.4%)
    11. Workshops & repair (3.6%)
    12. Sports & leisure (2.3%)
    13. Centres of worship (1.0%)
    14. Other (1.7%)

    B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.

    Contact Job Titles

    The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.

    When specifying business prospect data, you can opt to ensure all records contain a contact name.

    The job title tells us a lot about the business list;

    • 72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
    • 28% of job titles are managers. For example, Office Manager, Branch Manager.

    These titles have value but are less likely to convert for marketing most services.

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