Valuable Theme Parks Data Lists
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- Data Lists expertise for your business
- B2B Data cleansing & enhancement
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Industry classification: Theme Parks
Available data lists: 24
Market sector: Leisure & Entertainment
Telephone Marketing Data Lists
Responsiva offer attractive rates for supplying telemarketing data lists to telemarketing companies, or companies' in-house call centres. Our clients place regular count requests (which are free of charge) and orders for telephone data, and receive a single monthly invoice on 30-days terms, listing all orders placed within the last month.
As 27% of the business universe is registered with the Telephone Preference Service, Responsiva only supply counts and telephone lists which have been pre-screened. i.e. from the remaining 73% of the file.
A telephone data list contains all the necessary information to conduct an effective marketing campaign, and all previous orders may be excluded as standard if desired.
All call centre data is guaranteed to contain less than 1.5% dead numbers.
Direct Mail Data Lists
All information from Responsiva is ideal for a prospect mailing list. Business lists are supplied with company name and address, with a contact name where required.
Mailing data lists may be targeted for multiple use (i.e., many mailshots) over a twelve month period. And Responsiva guarantees that you will get less than 2% returns with your direct mail data. Any excess of this figure is refunded without question, even during a difficult economic climate with so many businesses folding.
A b2b mailing list will typically yield a 1% - 2% response rate, though this depends entirely on your service offering, timing, marketing literature and the prospects selected.
The use of business mailing data has remained a consistent favourite route to market.
Telephone Preference Service
Responsiva's business information supplied as telephone marketing data is pre-screened against the Telephone Preference Service (TPS) as standard. This ensures that telemarketing lists are compliant with data protection requirements.
Statistics for business data registered with the TPS file across the universe of UK businesses:
- 27% of telephone data is registered with the TPS file.
- If only telemarketing data with 5+ employees are considered, the figure drops to 16.5% of company data registered with the TPS file.
- And for the telephone data lists with 20+ employees, only 12% of the universe is registered.
Smaller businesses (especially sole traders) find excessive inbound telemarketing calls obtrusive to their operation and daily trading. Therefore a higher percentage of the smaller companies are registered.
Email Data
Business email data is available with your prospect list. Business emails are quoted separately from standard prospect data and when sourcing emails with your marketing lists you should consider:
- Do you require one email per company, or all emails from each business?
- Would you like to include generic emails (e.g. "info@") or named email addresses?
In purchasing an email data list you should question the data quality. Specifically, how many "hard bounces" do the list brokers guarantee?
Soft bounces occur when a prospect’s server rejects an email from its spam filters. No list broker can accurately forecast the percentage of soft bounces.
Hard bounces occur from out-dated (dead) emails and can be guaranteed. Responsiva guarantees less than 10% of hard bounces.
