Complete Television & Radio Production Services Data Lists
Call us now to find out how we can benefit
you and your organisation
0800 118 5000
- Data Lists expertise for your business
- B2B Data cleansing & enhancement
- Free Market Report Analysis
Industry classification: Television & Radio Production Services
Available data lists: 677
Market sector: Video, Film & Photographic
How Many Prospects Do You Need?
There is little point in purchasing a prospect database of 10,000 records if you will only market to 500 of them.
Most list brokers have minimum order levels. Responsiva's minimum order levels are lower than most, with the smallest data files being appropriately sized for the sole trading business.
A dedicated telemarketer will make a typical 100 – 150 dials per day, or 2,000 – 3,000 per month. This would suggest that a telemarketing data file of 2,500 records is of an appropriate size for a business to keep a full-time telemarketer busy for one month.
For mailing lists, with a response rate of 1% a b2b mailing list of 1,000 records should yield ten enquiries. This is a reasonable benchmark to work backwards from.
Contact Job Titles
The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.
When specifying business prospect data, you can opt to ensure all records contain a contact name.
The job title tells us a lot about the business list;
- 72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
- 28% of job titles are managers. For example, Office Manager, Branch Manager.
These titles have value but are less likely to convert for marketing most services.
Business Premise Type
There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.
The distinct premise types available with marketing lists are:
| 1. | Factories | (4.1%) |
| 2. | Warehouses | (1.3%) |
| 3. | Traders from home | (11.8%) |
| 4. | Retail outlets | (31.0%) |
| 5. | Offices | (14.7%) |
| 6. | Head offices | (21.9%) |
| 7. | Education | (2.7%) |
| 8. | Medical | (3.6%) |
| 9. | Transport | (0.1%) |
| 10. | Civic | (0.4%) |
| 11. | Workshops & repair | (3.6%) |
| 12. | Sports & leisure | (2.3%) |
| 13. | Centres of worship | (1.0%) |
| 14. | Other | (1.7%) |
B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.
Business Groups & Market Sectors
From the 2,000 distinct industry classifications, mailing data spans eight Business Groups:
- Service Sector
- Retail
- Transport
- Food & Drink
- Agriculture
- Manufacturing
- Construction
- Materials & Chemicals
A prospect mailing list may target any combination of these groups, or drill down further into their respective market sectors, of which there are over 100 business data headings.
The retail sector includes prospect data lists of all industries whereby a consumer may enter to purchase a product or service. Not just "shops", but also restaurants, garages and opticians.
The Service Sector is perhaps the most diverse in b2b data list terms, covering not just business services but also the Finance, Medical, Education and Government market sectors.
