Caliber Swimming Pool Contractors, Repairers & Service Data Lists
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you and your organisation
0800 118 5000
- Data Lists expertise for your business
- B2B Data cleansing & enhancement
- Free Market Report Analysis
Industry classification: Swimming Pool Contractors, Repairers & Service
Available data lists: 300
Market sector: Household Goods
Email Data
Business email data is available with your prospect list. Business emails are quoted separately from standard prospect data and when sourcing emails with your marketing lists you should consider:
- Do you require one email per company, or all emails from each business?
- Would you like to include generic emails (e.g. "info@") or named email addresses?
In purchasing an email data list you should question the data quality. Specifically, how many "hard bounces" do the list brokers guarantee?
Soft bounces occur when a prospect’s server rejects an email from its spam filters. No list broker can accurately forecast the percentage of soft bounces.
Hard bounces occur from out-dated (dead) emails and can be guaranteed. Responsiva guarantees less than 10% of hard bounces.
Data Cleansing & Enhancement
Data regulations insist that all data controllers take reasonable steps to keep their database lists up to date, and destroy any data lists which have no relevant future use.
Responsiva's data cleansing and enhancement service provides two fundamental values for your marketing database:
- 1. By matching your b2b mailing lists to the current business data universe;
- a. Business gone-aways can be flagged and removed
- b. Your existing data fields are updated with the current information available.
- c. Telephone Preference Service Screening
- 2. Your database can be enhanced with additional data fields, such as:
- a. Employee size
- b. Industry classification
- c. Premise type
- d. Additional contact names & email addresses
- e. Telephone number, website, fax number
All data cleansing & enhancement services are quoted for in advance of any obligation.
Customer Profiling
One of the strongest methods of identifying perfect prospect lists is to profile your existing customers. A business mailing list is ideal when the prospect data therein "looks like" your existing customers.
A customer profile has three stages:
- Match the customer database to the business universe.
- Review all variables (from the universe) of the matched customers, and identify trends.
The most common trends typically occur with the industry classifications, market sectors and company sizes. Customer profiling yields a targeted database list specification for your key prospects. (e.g. "Finance Sector with 20+ employees").
The final stage is to identify the net names; i.e., the number of prospects meeting this marketing data specification which are not resident in your customer data list.
Business Premise Type
There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.
The distinct premise types available with marketing lists are:
| 1. | Factories | (4.1%) |
| 2. | Warehouses | (1.3%) |
| 3. | Traders from home | (11.8%) |
| 4. | Retail outlets | (31.0%) |
| 5. | Offices | (14.7%) |
| 6. | Head offices | (21.9%) |
| 7. | Education | (2.7%) |
| 8. | Medical | (3.6%) |
| 9. | Transport | (0.1%) |
| 10. | Civic | (0.4%) |
| 11. | Workshops & repair | (3.6%) |
| 12. | Sports & leisure | (2.3%) |
| 13. | Centres of worship | (1.0%) |
| 14. | Other | (1.7%) |
B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.
