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B2B Data cleansing & enhancement
Free Market Report Analysis

Industry classification: Stonemasons

Available data lists: 524

Market sector: Builders & Building Contractors

Business Premise Type

There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.

The distinct premise types available with marketing lists are:

1.	Factories	(4.1%)
2.	Warehouses	(1.3%)
3.	Traders from home	(11.8%)
4.	Retail outlets	(31.0%)
5.	Offices	(14.7%)
6.	Head offices	(21.9%)
7.	Education	(2.7%)
8.	Medical	(3.6%)
9.	Transport	(0.1%)
10.	Civic	(0.4%)
11.	Workshops & repair	(3.6%)
12.	Sports & leisure	(2.3%)
13.	Centres of worship	(1.0%)
14.	Other	(1.7%)

B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Geographical Requirements

All b2b data requires a geographical specification, even if this is the full UK.

When ordering marketing data lists the geographical aspect should be the first point of consideration. B2b mailing lists may be segmented geographically by:

Town
County
Postcode AREA (e.g. "M", "WA", "SK")
Postcode DISTRICT (e.g. "M1", "M3 - 5", "M8 & 9")
Postcode SECTOR (e.g. "M12 5", "M12 7 - M12 9")

The value of targeting marketing data to a tight catchment area is the reduction of travelling time (and petrol costs) for your sales team.

There are 124 postcode areas in the UK, and a mailing list may be segmented by territories (e.g. "North West", "Scotland", "London" etc).

Counts of available mailing lists may be supported with maps.

Company Size

There are two ways to segment prospect data lists by company size; by turnover or employee size.

The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:

53% of business lists have less than 5 employees.
31.5% of prospect lists have 5 - 20 employees.
15.5% of data lists have more than 20 employees.