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Detailed Steel Mnfrs Data Lists

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Industry classification: Steel Mnfrs

Available data lists: 170

Market sector: Metal Manufacturers

Customer Profiling

One of the strongest methods of identifying perfect prospect lists is to profile your existing customers. A business mailing list is ideal when the prospect data therein "looks like" your existing customers.

A customer profile has three stages:

  1. Match the customer database to the business universe.
  2. Review all variables (from the universe) of the matched customers, and identify trends.
  • Net names identification.
  • The most common trends typically occur with the industry classifications, market sectors and company sizes. Customer profiling yields a targeted database list specification for your key prospects. (e.g. "Finance Sector with 20+ employees").

    The final stage is to identify the net names; i.e., the number of prospects meeting this marketing data specification which are not resident in your customer data list.

    Business Premise Type

    There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.

    The distinct premise types available with marketing lists are:

    1. Factories (4.1%)
    2. Warehouses (1.3%)
    3. Traders from home (11.8%)
    4. Retail outlets (31.0%)
    5. Offices (14.7%)
    6. Head offices (21.9%)
    7. Education (2.7%)
    8. Medical (3.6%)
    9. Transport (0.1%)
    10. Civic (0.4%)
    11. Workshops & repair (3.6%)
    12. Sports & leisure (2.3%)
    13. Centres of worship (1.0%)
    14. Other (1.7%)

    B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.

    Why Choose Responsiva?

    Most list brokers can supply b2b data from the full universe of around two million UK businesses, though few supply business lists as competitively priced as Responsiva.

    The five main reasons why you should source data lists from Responsiva are:

    1. Unique response times
    99% of enquiries to Responsiva are delivered within one hour.

    2. Unrivalled marketing data knowledge.
    Behind Responsiva is more than twenty years of data expertise and experience.

    3. Immediate account management.
    The person answering the phone will manage enquiry with full competence.

    4. Free data counts and samples.
    All data counts and samples are supplied free of charge with your quote.

    5. Simple pricing structure
    All quotations have a simple pricing structure with no confusion.

    Company Size

    There are two ways to segment prospect data lists by company size; by turnover or employee size.

    The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:

    • 53% of business lists have less than 5 employees.
    • 31.5% of prospect lists have 5 - 20 employees.
    • 15.5% of data lists have more than 20 employees.

    Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.

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