Complete Search Engines Data Lists
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- Data Lists expertise for your business
- B2B Data cleansing & enhancement
- Free Market Report Analysis
Industry classification: Search Engines
Available data lists: 20
Market sector: Office Services
Geographical Requirements
All b2b data requires a geographical specification, even if this is the full UK.
When ordering marketing data lists the geographical aspect should be the first point of consideration. B2b mailing lists may be segmented geographically by:
- Town
- County
- Postcode AREA (e.g. "M", "WA", "SK")
- Postcode DISTRICT (e.g. "M1", "M3 - 5", "M8 & 9")
- Postcode SECTOR (e.g. "M12 5", "M12 7 - M12 9")
The value of targeting marketing data to a tight catchment area is the reduction of travelling time (and petrol costs) for your sales team.
There are 124 postcode areas in the UK, and a mailing list may be segmented by territories (e.g. "North West", "Scotland", "London" etc).
Counts of available mailing lists may be supported with maps.
Direct Mail Data Lists
All information from Responsiva is ideal for a prospect mailing list. Business lists are supplied with company name and address, with a contact name where required.
Mailing data lists may be targeted for multiple use (i.e., many mailshots) over a twelve month period. And Responsiva guarantees that you will get less than 2% returns with your direct mail data. Any excess of this figure is refunded without question, even during a difficult economic climate with so many businesses folding.
A b2b mailing list will typically yield a 1% - 2% response rate, though this depends entirely on your service offering, timing, marketing literature and the prospects selected.
The use of business mailing data has remained a consistent favourite route to market.
Prospect Data Counts & Cross-tabs
When searching for prospect marketing lists one of the first things you will require are some data counts of the businesses within your target specification.
Typical company data counts are by industry, size and geography. For example: the number of builders and plumbers within WV (Wolverhampton) and WS (Walsall).
A simple data list count will be presented thus:
- Builders: 204
- Plumbers: 150
Simple database list cross-tabulations compare, say, the industry with the area as follows:
| Industry | WS | WV | Total |
|---|---|---|---|
| Builders | 117 | 87 | 204 |
| Plumbers | 70 | 80 | 150 |
| Total: | 187 | 167 | 354 |
At Responsiva, data counts and simple cross-tabulations are provided free of charge and typically within one hour of your enquiry. This enables an holistic view of the b2b prospect data within your core market.
Business Groups & Market Sectors
From the 2,000 distinct industry classifications, mailing data spans eight Business Groups:
- Service Sector
- Retail
- Transport
- Food & Drink
- Agriculture
- Manufacturing
- Construction
- Materials & Chemicals
A prospect mailing list may target any combination of these groups, or drill down further into their respective market sectors, of which there are over 100 business data headings.
The retail sector includes prospect data lists of all industries whereby a consumer may enter to purchase a product or service. Not just "shops", but also restaurants, garages and opticians.
The Service Sector is perhaps the most diverse in b2b data list terms, covering not just business services but also the Finance, Medical, Education and Government market sectors.
