Prime Restaurants - Oriental Data Lists

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Data Lists expertise for your business
B2B Data cleansing & enhancement
Free Market Report Analysis

Industry classification: Restaurants - Oriental

Available data lists: 426

Market sector: Restaurants, Bars & Hotels

Data Cleansing & Enhancement

Data regulations insist that all data controllers take reasonable steps to keep their database lists up to date, and destroy any data lists which have no relevant future use.

Responsiva's data cleansing and enhancement service provides two fundamental values for your marketing database:

1. By matching your b2b mailing lists to the current business data universe;
a. Business gone-aways can be flagged and removed
b. Your existing data fields are updated with the current information available.
c. Telephone Preference Service Screening

2. Your database can be enhanced with additional data fields, such as:
a. Employee size
b. Industry classification
c. Premise type
d. Additional contact names & email addresses
e. Telephone number, website, fax number

All data cleansing & enhancement services are quoted for in advance of any obligation.

Telephone Preference Service

Responsiva's business information supplied as telephone marketing data is pre-screened against the Telephone Preference Service (TPS) as standard. This ensures that telemarketing lists are compliant with data protection requirements.

Statistics for business data registered with the TPS file across the universe of UK businesses:

27% of telephone data is registered with the TPS file.
If only telemarketing data with 5+ employees are considered, the figure drops to 16.5% of company data registered with the TPS file.
And for the telephone data lists with 20+ employees, only 12% of the universe is registered.

Smaller businesses (especially sole traders) find excessive inbound telemarketing calls obtrusive to their operation and daily trading. Therefore a higher percentage of the smaller companies are registered.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Prospect Data Counts & Cross-tabs

When searching for prospect marketing lists one of the first things you will require are some data counts of the businesses within your target specification.

Typical company data counts are by industry, size and geography. For example: the number of builders and plumbers within WV (Wolverhampton) and WS (Walsall).

A simple data list count will be presented thus:

Builders: 204
Plumbers: 150

Simple database list cross-tabulations compare, say, the industry with the area as follows:

Industry	WS	WV	Total
Builders	117	87	204
Plumbers	70	80	150
Total:	187	167	354