Class Property Renovation Data Lists
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you and your organisation
0800 118 5000
- Data Lists expertise for your business
- B2B Data cleansing & enhancement
- Free Market Report Analysis
Industry classification: Property Renovation
Available data lists: 30
Market sector: Property Services
Data Cleansing & Enhancement
Data regulations insist that all data controllers take reasonable steps to keep their database lists up to date, and destroy any data lists which have no relevant future use.
Responsiva's data cleansing and enhancement service provides two fundamental values for your marketing database:
- 1. By matching your b2b mailing lists to the current business data universe;
- a. Business gone-aways can be flagged and removed
- b. Your existing data fields are updated with the current information available.
- c. Telephone Preference Service Screening
- 2. Your database can be enhanced with additional data fields, such as:
- a. Employee size
- b. Industry classification
- c. Premise type
- d. Additional contact names & email addresses
- e. Telephone number, website, fax number
All data cleansing & enhancement services are quoted for in advance of any obligation.
Customer Profiling
One of the strongest methods of identifying perfect prospect lists is to profile your existing customers. A business mailing list is ideal when the prospect data therein "looks like" your existing customers.
A customer profile has three stages:
- Match the customer database to the business universe.
- Review all variables (from the universe) of the matched customers, and identify trends.
The most common trends typically occur with the industry classifications, market sectors and company sizes. Customer profiling yields a targeted database list specification for your key prospects. (e.g. "Finance Sector with 20+ employees").
The final stage is to identify the net names; i.e., the number of prospects meeting this marketing data specification which are not resident in your customer data list.
Geographical Requirements
All b2b data requires a geographical specification, even if this is the full UK.
When ordering marketing data lists the geographical aspect should be the first point of consideration. B2b mailing lists may be segmented geographically by:
- Town
- County
- Postcode AREA (e.g. "M", "WA", "SK")
- Postcode DISTRICT (e.g. "M1", "M3 - 5", "M8 & 9")
- Postcode SECTOR (e.g. "M12 5", "M12 7 - M12 9")
The value of targeting marketing data to a tight catchment area is the reduction of travelling time (and petrol costs) for your sales team.
There are 124 postcode areas in the UK, and a mailing list may be segmented by territories (e.g. "North West", "Scotland", "London" etc).
Counts of available mailing lists may be supported with maps.
Number of Sites
There are more than one million businesses operating from a single site. The number of sites a business has is a useful tool in removing the chains from b2b data lists, which are easily recognisable as having 10+ sites.
Multiple site business information presents potential marketing issues in identifying the key decision maker from within the businesses. Responsiva segment the mailing lists by also applying other variables such as:
- Named director at site
- Head office premise type
Data lists utilising the number of sites is of particular interest to companies marketing (say) software integration systems and internal courier services.
If you require business lists to be counted by the number of sites please ask your Account Manager because this is not a typical variable by which marketing lists are regularly segmented.
