Complex Precious Stones Data Lists

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Free Market Report Analysis

Industry classification: Precious Stones

Available data lists: 20

Market sector: Mineral Products

Telephone Preference Service

Responsiva's business information supplied as telephone marketing data is pre-screened against the Telephone Preference Service (TPS) as standard. This ensures that telemarketing lists are compliant with data protection requirements.

Statistics for business data registered with the TPS file across the universe of UK businesses:

27% of telephone data is registered with the TPS file.
If only telemarketing data with 5+ employees are considered, the figure drops to 16.5% of company data registered with the TPS file.
And for the telephone data lists with 20+ employees, only 12% of the universe is registered.

Smaller businesses (especially sole traders) find excessive inbound telemarketing calls obtrusive to their operation and daily trading. Therefore a higher percentage of the smaller companies are registered.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Contact Job Titles

The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.

When specifying business prospect data, you can opt to ensure all records contain a contact name.

The job title tells us a lot about the business list;

72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
28% of job titles are managers. For example, Office Manager, Branch Manager.

These titles have value but are less likely to convert for marketing most services.

About Responsiva

With a fifteen year Account Director background in the marketing database industry, Toby Harris formed Responsiva in 2003. For the first five years of the business Responsiva offered telephone marketing and mailing data services. More than one million outbound telephone calls were made on behalf of commercial customers, across all industry sectors.

These services enabled a fantastic analytical learning of the types of business data which are most responsive to marketing campaigns. This learning is applied today for customers, ensuring them not only great prospect lists but also the most likely prospects to respond to their marketing.