Caliber Potteries Equipment & Supplies Data Lists

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Data Lists expertise for your business
B2B Data cleansing & enhancement
Free Market Report Analysis

Industry classification: Potteries Equipment & Supplies

Available data lists: 39

Market sector: Adhesives, Paints & Dyes

About Responsiva

With a fifteen year Account Director background in the marketing database industry, Toby Harris formed Responsiva in 2003. For the first five years of the business Responsiva offered telephone marketing and mailing data services. More than one million outbound telephone calls were made on behalf of commercial customers, across all industry sectors.

These services enabled a fantastic analytical learning of the types of business data which are most responsive to marketing campaigns. This learning is applied today for customers, ensuring them not only great prospect lists but also the most likely prospects to respond to their marketing.

The core competency of Responsiva today is not just data knowledge, but also a total dedication to ensuring 100% customer satisfaction throughout the full process of dealing with us.

Number of Sites

There are more than one million businesses operating from a single site. The number of sites a business has is a useful tool in removing the chains from b2b data lists, which are easily recognisable as having 10+ sites.

Multiple site business information presents potential marketing issues in identifying the key decision maker from within the businesses. Responsiva segment the mailing lists by also applying other variables such as:

Named director at site
Head office premise type

Data lists utilising the number of sites is of particular interest to companies marketing (say) software integration systems and internal courier services.

If you require business lists to be counted by the number of sites please ask your Account Manager because this is not a typical variable by which marketing lists are regularly segmented.

Contact Job Titles

The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.

When specifying business prospect data, you can opt to ensure all records contain a contact name.

The job title tells us a lot about the business list;

72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
28% of job titles are managers. For example, Office Manager, Branch Manager.

These titles have value but are less likely to convert for marketing most services.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.