Great Photographic Equipment & Supplies - Mnfrs Data Lists

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Industry classification: Photographic Equipment & Supplies - Mnfrs

Available data lists: 28

Market sector: Video, Film & Photographic

Telephone Marketing Data Lists

Responsiva offer attractive rates for supplying telemarketing data lists to telemarketing companies, or companies' in-house call centres. Our clients place regular count requests (which are free of charge) and orders for telephone data, and receive a single monthly invoice on 30-days terms, listing all orders placed within the last month.

As 27% of the business universe is registered with the Telephone Preference Service, Responsiva only supply counts and telephone lists which have been pre-screened. i.e. from the remaining 73% of the file.

A telephone data list contains all the necessary information to conduct an effective marketing campaign, and all previous orders may be excluded as standard if desired.

All call centre data is guaranteed to contain less than 1.5% dead numbers.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Direct Mail Data Lists

All information from Responsiva is ideal for a prospect mailing list. Business lists are supplied with company name and address, with a contact name where required.

Mailing data lists may be targeted for multiple use (i.e., many mailshots) over a twelve month period. And Responsiva guarantees that you will get less than 2% returns with your direct mail data. Any excess of this figure is refunded without question, even during a difficult economic climate with so many businesses folding.

A b2b mailing list will typically yield a 1% - 2% response rate, though this depends entirely on your service offering, timing, marketing literature and the prospects selected.

The use of business mailing data has remained a consistent favourite route to market.

How Many Prospects Do You Need?

There is little point in purchasing a prospect database of 10,000 records if you will only market to 500 of them.

Most list brokers have minimum order levels. Responsiva's minimum order levels are lower than most, with the smallest data files being appropriately sized for the sole trading business.

A dedicated telemarketer will make a typical 100 � 150 dials per day, or 2,000 � 3,000 per month. This would suggest that a telemarketing data file of 2,500 records is of an appropriate size for a business to keep a full-time telemarketer busy for one month.