Complex Paint Varnish & Lacquer Data Lists

Call us now to find out how we can benefit
you and your organisation

0800 118 5000

Data Lists expertise for your business
B2B Data cleansing & enhancement
Free Market Report Analysis

Industry classification: Paint Varnish & Lacquer

Available data lists: 26

Market sector: Adhesives, Paints & Dyes

Company Size

There are two ways to segment prospect data lists by company size; by turnover or employee size.

The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:

53% of business lists have less than 5 employees.
31.5% of prospect lists have 5 - 20 employees.
15.5% of data lists have more than 20 employees.

Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

How Many Prospects Do You Need?

There is little point in purchasing a prospect database of 10,000 records if you will only market to 500 of them.

Most list brokers have minimum order levels. Responsiva's minimum order levels are lower than most, with the smallest data files being appropriately sized for the sole trading business.

A dedicated telemarketer will make a typical 100 � 150 dials per day, or 2,000 � 3,000 per month. This would suggest that a telemarketing data file of 2,500 records is of an appropriate size for a business to keep a full-time telemarketer busy for one month.

For mailing lists, with a response rate of 1% a b2b mailing list of 1,000 records should yield ten enquiries. This is a reasonable benchmark to work backwards from.

Direct Mail Data Lists

All information from Responsiva is ideal for a prospect mailing list. Business lists are supplied with company name and address, with a contact name where required.

Mailing data lists may be targeted for multiple use (i.e., many mailshots) over a twelve month period. And Responsiva guarantees that you will get less than 2% returns with your direct mail data. Any excess of this figure is refunded without question, even during a difficult economic climate with so many businesses folding.

A b2b mailing list will typically yield a 1% - 2% response rate, though this depends entirely on your service offering, timing, marketing literature and the prospects selected.