Exact Motoring Organisations Data Lists

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Free Market Report Analysis

Industry classification: Motoring Organisations

Available data lists: 46

Market sector: Travel Services

Contact Job Titles

The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.

When specifying business prospect data, you can opt to ensure all records contain a contact name.

The job title tells us a lot about the business list;

72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
28% of job titles are managers. For example, Office Manager, Branch Manager.

These titles have value but are less likely to convert for marketing most services.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Geographical Requirements

All b2b data requires a geographical specification, even if this is the full UK.

When ordering marketing data lists the geographical aspect should be the first point of consideration. B2b mailing lists may be segmented geographically by:

Town
County
Postcode AREA (e.g. "M", "WA", "SK")
Postcode DISTRICT (e.g. "M1", "M3 - 5", "M8 & 9")
Postcode SECTOR (e.g. "M12 5", "M12 7 - M12 9")

The value of targeting marketing data to a tight catchment area is the reduction of travelling time (and petrol costs) for your sales team.

There are 124 postcode areas in the UK, and a mailing list may be segmented by territories (e.g. "North West", "Scotland", "London" etc).

Counts of available mailing lists may be supported with maps.

About Responsiva

With a fifteen year Account Director background in the marketing database industry, Toby Harris formed Responsiva in 2003. For the first five years of the business Responsiva offered telephone marketing and mailing data services. More than one million outbound telephone calls were made on behalf of commercial customers, across all industry sectors.

These services enabled a fantastic analytical learning of the types of business data which are most responsive to marketing campaigns. This learning is applied today for customers, ensuring them not only great prospect lists but also the most likely prospects to respond to their marketing.