Superior Motor Cycle Hire & Leasing Data Lists

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Free Market Report Analysis

Industry classification: Motor Cycle Hire & Leasing

Available data lists: 16

Market sector: Hire & Rental

Business Groups & Market Sectors

From the 2,000 distinct industry classifications, mailing data spans eight Business Groups:

Service Sector
Retail
Transport
Food & Drink
Agriculture
Manufacturing
Construction
Materials & Chemicals

A prospect mailing list may target any combination of these groups, or drill down further into their respective market sectors, of which there are over 100 business data headings.

The retail sector includes prospect data lists of all industries whereby a consumer may enter to purchase a product or service. Not just "shops", but also restaurants, garages and opticians.

The Service Sector is perhaps the most diverse in b2b data list terms, covering not just business services but also the Finance, Medical, Education and Government market sectors.

Telephone Preference Service

Responsiva's business information supplied as telephone marketing data is pre-screened against the Telephone Preference Service (TPS) as standard. This ensures that telemarketing lists are compliant with data protection requirements.

Statistics for business data registered with the TPS file across the universe of UK businesses:

27% of telephone data is registered with the TPS file.
If only telemarketing data with 5+ employees are considered, the figure drops to 16.5% of company data registered with the TPS file.
And for the telephone data lists with 20+ employees, only 12% of the universe is registered.

Smaller businesses (especially sole traders) find excessive inbound telemarketing calls obtrusive to their operation and daily trading. Therefore a higher percentage of the smaller companies are registered.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Company Size

There are two ways to segment prospect data lists by company size; by turnover or employee size.

The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:

53% of business lists have less than 5 employees.
31.5% of prospect lists have 5 - 20 employees.
15.5% of data lists have more than 20 employees.