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Valuable Laundry & Dry Cleaning Supplies Data Lists

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Industry classification: Laundry & Dry Cleaning Supplies

Available data lists: 67

Market sector: Cleaning Equipment & Materials

Company Size

There are two ways to segment prospect data lists by company size; by turnover or employee size.

The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:

  • 53% of business lists have less than 5 employees.
  • 31.5% of prospect lists have 5 - 20 employees.
  • 15.5% of data lists have more than 20 employees.

Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.

Business Premise Type

There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.

The distinct premise types available with marketing lists are:

1. Factories (4.1%)
2. Warehouses (1.3%)
3. Traders from home (11.8%)
4. Retail outlets (31.0%)
5. Offices (14.7%)
6. Head offices (21.9%)
7. Education (2.7%)
8. Medical (3.6%)
9. Transport (0.1%)
10. Civic (0.4%)
11. Workshops & repair (3.6%)
12. Sports & leisure (2.3%)
13. Centres of worship (1.0%)
14. Other (1.7%)

B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.

Customer Profiling

One of the strongest methods of identifying perfect prospect lists is to profile your existing customers. A business mailing list is ideal when the prospect data therein "looks like" your existing customers.

A customer profile has three stages:

  1. Match the customer database to the business universe.
  2. Review all variables (from the universe) of the matched customers, and identify trends.
  • Net names identification.
  • The most common trends typically occur with the industry classifications, market sectors and company sizes. Customer profiling yields a targeted database list specification for your key prospects. (e.g. "Finance Sector with 20+ employees").

    The final stage is to identify the net names; i.e., the number of prospects meeting this marketing data specification which are not resident in your customer data list.

    Telephone Marketing Data Lists

    Responsiva offer attractive rates for supplying telemarketing data lists to telemarketing companies, or companies' in-house call centres. Our clients place regular count requests (which are free of charge) and orders for telephone data, and receive a single monthly invoice on 30-days terms, listing all orders placed within the last month.

    As 27% of the business universe is registered with the Telephone Preference Service, Responsiva only supply counts and telephone lists which have been pre-screened. i.e. from the remaining 73% of the file.

    A telephone data list contains all the necessary information to conduct an effective marketing campaign, and all previous orders may be excluded as standard if desired.

    All call centre data is guaranteed to contain less than 1.5% dead numbers.

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