Specific Holiday Camps & Centres Data Lists
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- Data Lists expertise for your business
- B2B Data cleansing & enhancement
- Free Market Report Analysis
Industry classification: Holiday Camps & Centres
Available data lists: 384
Market sector: Restaurants, Bars & Hotels
How Many Prospects Do You Need?
There is little point in purchasing a prospect database of 10,000 records if you will only market to 500 of them.
Most list brokers have minimum order levels. Responsiva's minimum order levels are lower than most, with the smallest data files being appropriately sized for the sole trading business.
A dedicated telemarketer will make a typical 100 – 150 dials per day, or 2,000 – 3,000 per month. This would suggest that a telemarketing data file of 2,500 records is of an appropriate size for a business to keep a full-time telemarketer busy for one month.
For mailing lists, with a response rate of 1% a b2b mailing list of 1,000 records should yield ten enquiries. This is a reasonable benchmark to work backwards from.
Email Data
Business email data is available with your prospect list. Business emails are quoted separately from standard prospect data and when sourcing emails with your marketing lists you should consider:
- Do you require one email per company, or all emails from each business?
- Would you like to include generic emails (e.g. "info@") or named email addresses?
In purchasing an email data list you should question the data quality. Specifically, how many "hard bounces" do the list brokers guarantee?
Soft bounces occur when a prospect’s server rejects an email from its spam filters. No list broker can accurately forecast the percentage of soft bounces.
Hard bounces occur from out-dated (dead) emails and can be guaranteed. Responsiva guarantees less than 10% of hard bounces.
Contact Job Titles
The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.
When specifying business prospect data, you can opt to ensure all records contain a contact name.
The job title tells us a lot about the business list;
- 72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
- 28% of job titles are managers. For example, Office Manager, Branch Manager.
These titles have value but are less likely to convert for marketing most services.
Telephone Marketing Data Lists
Responsiva offer attractive rates for supplying telemarketing data lists to telemarketing companies, or companies' in-house call centres. Our clients place regular count requests (which are free of charge) and orders for telephone data, and receive a single monthly invoice on 30-days terms, listing all orders placed within the last month.
As 27% of the business universe is registered with the Telephone Preference Service, Responsiva only supply counts and telephone lists which have been pre-screened. i.e. from the remaining 73% of the file.
A telephone data list contains all the necessary information to conduct an effective marketing campaign, and all previous orders may be excluded as standard if desired.
All call centre data is guaranteed to contain less than 1.5% dead numbers.
