Complex Gift Shops Data Lists

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B2B Data cleansing & enhancement
Free Market Report Analysis

Industry classification: Gift Shops

Available data lists: 4177

Market sector: Leisure & Gardening

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Company Size

There are two ways to segment prospect data lists by company size; by turnover or employee size.

The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:

53% of business lists have less than 5 employees.
31.5% of prospect lists have 5 - 20 employees.
15.5% of data lists have more than 20 employees.

Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.

Business Premise Type

There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.

The distinct premise types available with marketing lists are:

1.	Factories	(4.1%)
2.	Warehouses	(1.3%)
3.	Traders from home	(11.8%)
4.	Retail outlets	(31.0%)
5.	Offices	(14.7%)
6.	Head offices	(21.9%)
7.	Education	(2.7%)
8.	Medical	(3.6%)
9.	Transport	(0.1%)
10.	Civic	(0.4%)
11.	Workshops & repair	(3.6%)
12.	Sports & leisure	(2.3%)
13.	Centres of worship	(1.0%)
14.	Other	(1.7%)

B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.

About Responsiva

With a fifteen year Account Director background in the marketing database industry, Toby Harris formed Responsiva in 2003. For the first five years of the business Responsiva offered telephone marketing and mailing data services. More than one million outbound telephone calls were made on behalf of commercial customers, across all industry sectors.

These services enabled a fantastic analytical learning of the types of business data which are most responsive to marketing campaigns. This learning is applied today for customers, ensuring them not only great prospect lists but also the most likely prospects to respond to their marketing.