Great Elastic Goods Data Lists
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0800 118 5000
- Data Lists expertise for your business
- B2B Data cleansing & enhancement
- Free Market Report Analysis
Industry classification: Elastic Goods
Available data lists: 13
Market sector: General Goods
Prospect Data Counts & Cross-tabs
When searching for prospect marketing lists one of the first things you will require are some data counts of the businesses within your target specification.
Typical company data counts are by industry, size and geography. For example: the number of builders and plumbers within WV (Wolverhampton) and WS (Walsall).
A simple data list count will be presented thus:
- Builders: 204
- Plumbers: 150
Simple database list cross-tabulations compare, say, the industry with the area as follows:
| Industry | WS | WV | Total |
|---|---|---|---|
| Builders | 117 | 87 | 204 |
| Plumbers | 70 | 80 | 150 |
| Total: | 187 | 167 | 354 |
At Responsiva, data counts and simple cross-tabulations are provided free of charge and typically within one hour of your enquiry. This enables an holistic view of the b2b prospect data within your core market.
Telephone Preference Service
Responsiva's business information supplied as telephone marketing data is pre-screened against the Telephone Preference Service (TPS) as standard. This ensures that telemarketing lists are compliant with data protection requirements.
Statistics for business data registered with the TPS file across the universe of UK businesses:
- 27% of telephone data is registered with the TPS file.
- If only telemarketing data with 5+ employees are considered, the figure drops to 16.5% of company data registered with the TPS file.
- And for the telephone data lists with 20+ employees, only 12% of the universe is registered.
Smaller businesses (especially sole traders) find excessive inbound telemarketing calls obtrusive to their operation and daily trading. Therefore a higher percentage of the smaller companies are registered.
Data Cleansing & Enhancement
Data regulations insist that all data controllers take reasonable steps to keep their database lists up to date, and destroy any data lists which have no relevant future use.
Responsiva's data cleansing and enhancement service provides two fundamental values for your marketing database:
- 1. By matching your b2b mailing lists to the current business data universe;
- a. Business gone-aways can be flagged and removed
- b. Your existing data fields are updated with the current information available.
- c. Telephone Preference Service Screening
- 2. Your database can be enhanced with additional data fields, such as:
- a. Employee size
- b. Industry classification
- c. Premise type
- d. Additional contact names & email addresses
- e. Telephone number, website, fax number
All data cleansing & enhancement services are quoted for in advance of any obligation.
Company Size
There are two ways to segment prospect data lists by company size; by turnover or employee size.
The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:
- 53% of business lists have less than 5 employees.
- 31.5% of prospect lists have 5 - 20 employees.
- 15.5% of data lists have more than 20 employees.
Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.
