Prime Doors - Repairing Data Lists
Call us now to find out how we can benefit
you and your organisation
0800 118 5000
- Data Lists expertise for your business
- B2B Data cleansing & enhancement
- Free Market Report Analysis
Industry classification: Doors - Repairing
Available data lists: 104
Market sector: Interior
Email Data
Business email data is available with your prospect list. Business emails are quoted separately from standard prospect data and when sourcing emails with your marketing lists you should consider:
- Do you require one email per company, or all emails from each business?
- Would you like to include generic emails (e.g. "info@") or named email addresses?
In purchasing an email data list you should question the data quality. Specifically, how many "hard bounces" do the list brokers guarantee?
Soft bounces occur when a prospect’s server rejects an email from its spam filters. No list broker can accurately forecast the percentage of soft bounces.
Hard bounces occur from out-dated (dead) emails and can be guaranteed. Responsiva guarantees less than 10% of hard bounces.
Contact Job Titles
The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.
When specifying business prospect data, you can opt to ensure all records contain a contact name.
The job title tells us a lot about the business list;
- 72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
- 28% of job titles are managers. For example, Office Manager, Branch Manager.
These titles have value but are less likely to convert for marketing most services.
Direct Mail Data Lists
All information from Responsiva is ideal for a prospect mailing list. Business lists are supplied with company name and address, with a contact name where required.
Mailing data lists may be targeted for multiple use (i.e., many mailshots) over a twelve month period. And Responsiva guarantees that you will get less than 2% returns with your direct mail data. Any excess of this figure is refunded without question, even during a difficult economic climate with so many businesses folding.
A b2b mailing list will typically yield a 1% - 2% response rate, though this depends entirely on your service offering, timing, marketing literature and the prospects selected.
The use of business mailing data has remained a consistent favourite route to market.
Company Date Established
Marketing data lists may be selected by the business established data at premise.
This has two key applications
The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.
The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.
There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.
