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First-Rate Dishwashing Machines - Sales & Service Data Lists

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Industry classification: Dishwashing Machines - Sales & Service

Available data lists: 26

Market sector: Electrical Consumer Products

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Business Premise Type

There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.

The distinct premise types available with marketing lists are:

1. Factories (4.1%)
2. Warehouses (1.3%)
3. Traders from home (11.8%)
4. Retail outlets (31.0%)
5. Offices (14.7%)
6. Head offices (21.9%)
7. Education (2.7%)
8. Medical (3.6%)
9. Transport (0.1%)
10. Civic (0.4%)
11. Workshops & repair (3.6%)
12. Sports & leisure (2.3%)
13. Centres of worship (1.0%)
14. Other (1.7%)

B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.

Contact Job Titles

The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.

When specifying business prospect data, you can opt to ensure all records contain a contact name.

The job title tells us a lot about the business list;

  • 72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
  • 28% of job titles are managers. For example, Office Manager, Branch Manager.

These titles have value but are less likely to convert for marketing most services.

Number of Sites

There are more than one million businesses operating from a single site. The number of sites a business has is a useful tool in removing the chains from b2b data lists, which are easily recognisable as having 10+ sites.

Multiple site business information presents potential marketing issues in identifying the key decision maker from within the businesses. Responsiva segment the mailing lists by also applying other variables such as:

  • Named director at site
  • Head office premise type

Data lists utilising the number of sites is of particular interest to companies marketing (say) software integration systems and internal courier services.

If you require business lists to be counted by the number of sites please ask your Account Manager because this is not a typical variable by which marketing lists are regularly segmented.

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