Expert Cork Products Data Lists
Call us now to find out how we can benefit
you and your organisation
0800 118 5000
- Data Lists expertise for your business
- B2B Data cleansing & enhancement
- Free Market Report Analysis
Industry classification: Cork Products
Available data lists: 4
Market sector: Wood & Brush Products
Contact Job Titles
The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.
When specifying business prospect data, you can opt to ensure all records contain a contact name.
The job title tells us a lot about the business list;
- 72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
- 28% of job titles are managers. For example, Office Manager, Branch Manager.
These titles have value but are less likely to convert for marketing most services.
Business Premise Type
There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.
The distinct premise types available with marketing lists are:
| 1. | Factories | (4.1%) |
| 2. | Warehouses | (1.3%) |
| 3. | Traders from home | (11.8%) |
| 4. | Retail outlets | (31.0%) |
| 5. | Offices | (14.7%) |
| 6. | Head offices | (21.9%) |
| 7. | Education | (2.7%) |
| 8. | Medical | (3.6%) |
| 9. | Transport | (0.1%) |
| 10. | Civic | (0.4%) |
| 11. | Workshops & repair | (3.6%) |
| 12. | Sports & leisure | (2.3%) |
| 13. | Centres of worship | (1.0%) |
| 14. | Other | (1.7%) |
B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.
Company Size
There are two ways to segment prospect data lists by company size; by turnover or employee size.
The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:
- 53% of business lists have less than 5 employees.
- 31.5% of prospect lists have 5 - 20 employees.
- 15.5% of data lists have more than 20 employees.
Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.
Customer Profiling
One of the strongest methods of identifying perfect prospect lists is to profile your existing customers. A business mailing list is ideal when the prospect data therein "looks like" your existing customers.
A customer profile has three stages:
- Match the customer database to the business universe.
- Review all variables (from the universe) of the matched customers, and identify trends.
The most common trends typically occur with the industry classifications, market sectors and company sizes. Customer profiling yields a targeted database list specification for your key prospects. (e.g. "Finance Sector with 20+ employees").
The final stage is to identify the net names; i.e., the number of prospects meeting this marketing data specification which are not resident in your customer data list.
