Caliber Consumer Advice Data Lists

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B2B Data cleansing & enhancement
Free Market Report Analysis

Industry classification: Consumer Advice

Available data lists: 12

Market sector: Information Services

Company Size

There are two ways to segment prospect data lists by company size; by turnover or employee size.

The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:

53% of business lists have less than 5 employees.
31.5% of prospect lists have 5 - 20 employees.
15.5% of data lists have more than 20 employees.

Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.

Telephone Marketing Data Lists

Responsiva offer attractive rates for supplying telemarketing data lists to telemarketing companies, or companies' in-house call centres. Our clients place regular count requests (which are free of charge) and orders for telephone data, and receive a single monthly invoice on 30-days terms, listing all orders placed within the last month.

As 27% of the business universe is registered with the Telephone Preference Service, Responsiva only supply counts and telephone lists which have been pre-screened. i.e. from the remaining 73% of the file.

A telephone data list contains all the necessary information to conduct an effective marketing campaign, and all previous orders may be excluded as standard if desired.

All call centre data is guaranteed to contain less than 1.5% dead numbers.

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Business Premise Type

There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.

The distinct premise types available with marketing lists are:

1.	Factories	(4.1%)
2.	Warehouses	(1.3%)
3.	Traders from home	(11.8%)
4.	Retail outlets	(31.0%)
5.	Offices	(14.7%)
6.	Head offices	(21.9%)
7.	Education	(2.7%)
8.	Medical	(3.6%)
9.	Transport	(0.1%)
10.	Civic	(0.4%)
11.	Workshops & repair	(3.6%)
12.	Sports & leisure	(2.3%)
13.	Centres of worship	(1.0%)
14.	Other	(1.7%)