Caliber Car Auctions Data Lists
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Industry classification: Car Auctions
Available data lists: 91
Market sector: Vehicle Dealers
Business Groups & Market Sectors
From the 2,000 distinct industry classifications, mailing data spans eight Business Groups:
- Service Sector
- Retail
- Transport
- Food & Drink
- Agriculture
- Manufacturing
- Construction
- Materials & Chemicals
A prospect mailing list may target any combination of these groups, or drill down further into their respective market sectors, of which there are over 100 business data headings.
The retail sector includes prospect data lists of all industries whereby a consumer may enter to purchase a product or service. Not just "shops", but also restaurants, garages and opticians.
The Service Sector is perhaps the most diverse in b2b data list terms, covering not just business services but also the Finance, Medical, Education and Government market sectors.
Telephone Preference Service
Responsiva's business information supplied as telephone marketing data is pre-screened against the Telephone Preference Service (TPS) as standard. This ensures that telemarketing lists are compliant with data protection requirements.
Statistics for business data registered with the TPS file across the universe of UK businesses:
- 27% of telephone data is registered with the TPS file.
- If only telemarketing data with 5+ employees are considered, the figure drops to 16.5% of company data registered with the TPS file.
- And for the telephone data lists with 20+ employees, only 12% of the universe is registered.
Smaller businesses (especially sole traders) find excessive inbound telemarketing calls obtrusive to their operation and daily trading. Therefore a higher percentage of the smaller companies are registered.
Company Size
There are two ways to segment prospect data lists by company size; by turnover or employee size.
The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:
- 53% of business lists have less than 5 employees.
- 31.5% of prospect lists have 5 - 20 employees.
- 15.5% of data lists have more than 20 employees.
Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.
Business Premise Type
There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.
The distinct premise types available with marketing lists are:
| 1. | Factories | (4.1%) |
| 2. | Warehouses | (1.3%) |
| 3. | Traders from home | (11.8%) |
| 4. | Retail outlets | (31.0%) |
| 5. | Offices | (14.7%) |
| 6. | Head offices | (21.9%) |
| 7. | Education | (2.7%) |
| 8. | Medical | (3.6%) |
| 9. | Transport | (0.1%) |
| 10. | Civic | (0.4%) |
| 11. | Workshops & repair | (3.6%) |
| 12. | Sports & leisure | (2.3%) |
| 13. | Centres of worship | (1.0%) |
| 14. | Other | (1.7%) |
B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.
