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Complete Cable Tv Services Data Lists

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Industry classification: Cable Tv Services

Available data lists: 18

Market sector: Television & Radio

Business Premise Type

There are fourteen premise types with Responsiva's business data lists. In choosing the right marketing data for your campaigns, the premise type can have immense value.

The distinct premise types available with marketing lists are:

1. Factories (4.1%)
2. Warehouses (1.3%)
3. Traders from home (11.8%)
4. Retail outlets (31.0%)
5. Offices (14.7%)
6. Head offices (21.9%)
7. Education (2.7%)
8. Medical (3.6%)
9. Transport (0.1%)
10. Civic (0.4%)
11. Workshops & repair (3.6%)
12. Sports & leisure (2.3%)
13. Centres of worship (1.0%)
14. Other (1.7%)

B2b data can be tailored to your market using the premise type. For example, fork lift truck companies would be interested in warehouse prospect lists, whereas photocopier sales would prefer a data list of offices.

Contact Job Titles

The contact job title of the most senior contact name is a key determinant when considering business mailing lists. 96% of Responsiva's mailing lists have a contact name.

When specifying business prospect data, you can opt to ensure all records contain a contact name.

The job title tells us a lot about the business list;

  • 72% of job titles are directors. This includes titles like Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. These are perfect as a telemarketing data list.
  • 28% of job titles are managers. For example, Office Manager, Branch Manager.

These titles have value but are less likely to convert for marketing most services.

Data Cleansing & Enhancement

Data regulations insist that all data controllers take reasonable steps to keep their database lists up to date, and destroy any data lists which have no relevant future use.

Responsiva's data cleansing and enhancement service provides two fundamental values for your marketing database:

  • 1. By matching your b2b mailing lists to the current business data universe;
  • a. Business gone-aways can be flagged and removed
  • b. Your existing data fields are updated with the current information available.
  • c. Telephone Preference Service Screening
  • 2. Your database can be enhanced with additional data fields, such as:
  • a. Employee size
  • b. Industry classification
  • c. Premise type
  • d. Additional contact names & email addresses
  • e. Telephone number, website, fax number

All data cleansing & enhancement services are quoted for in advance of any obligation.

Number of Sites

There are more than one million businesses operating from a single site. The number of sites a business has is a useful tool in removing the chains from b2b data lists, which are easily recognisable as having 10+ sites.

Multiple site business information presents potential marketing issues in identifying the key decision maker from within the businesses. Responsiva segment the mailing lists by also applying other variables such as:

  • Named director at site
  • Head office premise type

Data lists utilising the number of sites is of particular interest to companies marketing (say) software integration systems and internal courier services.

If you require business lists to be counted by the number of sites please ask your Account Manager because this is not a typical variable by which marketing lists are regularly segmented.

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