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B2B Data cleansing & enhancement
Free Market Report Analysis

Industry classification: Architects

Available data lists: 4603

Market sector: Property Services

Company Date Established

Marketing data lists may be selected by the business established data at premise.

This has two key applications

The first is to select a prospect list of companies who commenced trading within (say) the last year. This has particular relevance for accountants who are seeking to target a business data list of companies who have not filed their first year's accounts.

The second is for companies seeking a prospect list of companies of a certain age. For example, premises built before the year 2000 have an associated asbestos management legislation.

There are some pitfalls with a marketing data list selected in this way because it includes business relocations and new company branches. But a directorship job title can weed out the branches.

Company Size

There are two ways to segment prospect data lists by company size; by turnover or employee size.

The key issues with selecting b2b data lists by company turnover are (a) the age of the information and (b) many companies are not required to file accounts. Therefore Responsiva recommends the use of employee size when sourcing business data lists. Facts & figures to consider when purchasing b2b prospect data from a list broker:

53% of business lists have less than 5 employees.
31.5% of prospect lists have 5 - 20 employees.
15.5% of data lists have more than 20 employees.

Depending on the Market Sector (e.g. Finance, Manufacturing etc) Responsiva can apply a "turnover per employee" ratio to your chosen business list.

Prospect Data Counts & Cross-tabs

When searching for prospect marketing lists one of the first things you will require are some data counts of the businesses within your target specification.

Typical company data counts are by industry, size and geography. For example: the number of builders and plumbers within WV (Wolverhampton) and WS (Walsall).

A simple data list count will be presented thus:

Builders: 204
Plumbers: 150

Simple database list cross-tabulations compare, say, the industry with the area as follows:

Industry	WS	WV	Total
Builders	117	87	204
Plumbers	70	80	150
Total:	187	167	354

At Responsiva, data counts and simple cross-tabulations are provided free of charge and typically within one hour of your enquiry. This enables an holistic view of the b2b prospect data within your core market.

Geographical Requirements

All b2b data requires a geographical specification, even if this is the full UK.

When ordering marketing data lists the geographical aspect should be the first point of consideration. B2b mailing lists may be segmented geographically by:

Town
County
Postcode AREA (e.g. "M", "WA", "SK")
Postcode DISTRICT (e.g. "M1", "M3 - 5", "M8 & 9")
Postcode SECTOR (e.g. "M12 5", "M12 7 - M12 9")

The value of targeting marketing data to a tight catchment area is the reduction of travelling time (and petrol costs) for your sales team.

There are 124 postcode areas in the UK, and a mailing list may be segmented by territories (e.g. "North West", "Scotland", "London" etc).