I have often considered marketing as a combination of; What you say Who you say it to When you say it The “what you say” element is quite literally the telemarketing script or postal mailing /email broadcast text content. And the “who you say it to” is a direct link to […]
The most common approach for companies who seek a business data list of white collar workers is to review the industry classifications. With around five hundred SIC codes, and two thousand lower level business data descriptions, these will show the vertical market that each company operates within. But does this method truly identify the white collar […]