Responsiva Data Lists Blog

Engineering Services call centre business list in dudley

admin — Mon, 12 Dec 2011 08:21:17 +0000

Engineering Services in dudley. Universe data list records: 2. Unless requested otherwise, Responsiva format and supply your prospect data file in Excel., and supply to you via email. Should any other format be required (e.g. csv, text or labels) please state this when placing your order for a prospect file. Most formats may be accommodated without extra cost, but there is a surcharge for labels. If your marketing should be targeting large companies, it is imperative to specify the ideal company size at the start. Most are unaware that less than 2% of b2b mailing lists have an employee size of at least 100. The data enhancement process is particularly relevant to append employee size to your existing database. Transport operations (like coach stations or tour operators) are lightly populated across the full direct mail list universe. When considering this type of operation Responsiva would normally recommend the consideration of industry classifications as well. This will ensure your mailing list covers all angles. Postcode are identified in b2b prospect lists with the following formations. The postcode area is the first two letters of the postcode. eg, G, GL, HG. Everything in the first half (before the space) is the postcode district, such as B1, WV12. The postcode sector relates to the second number in the postcode. E.g. KT1 4, KT1 5 etc Selecting the right marketing data list needn’t be a minefield. The business list specification should initially consider four key variables: geography, company size, premise type and the job function of who to target within each business. If the answer to any question is open, it may be worth considering which aspects of the b2b data to exclude instead. Many database lists lack the breadth of data fields required for simple post-campaign analysis. Responsiva offer a database enhancement program to append valuable information such as employee size, premise type and industry classification. This gives your marketing database the power to understand where your prospects are converting to sale. Unless there is already a relationship with the business, prospects matching the Corporate Telephone Preference Service (CTPS) should not be telephoned. All mail lists provided by us are pre-screened against the CTPS before supply. This ensures the telemarketing lists comply with your legal obligations before embarking on any calls. SIC Codes (Standard Industry Classification) are used to identify the types of businesses to target from your prospect database. They can be reviewed at a high level as 2-digit codes, or more deeply into the lower-level classifications as 5-digit codes. Responsiva will help you identify the right SIC codes for your business lists. If you would like your mailing list printed to labels then Responsiva can do this for you. This will save you the need to run a mail merge and format the labels yourself, and the labels will be delivered to you ready for your direct mail data campaign. Many industry types are difficult to establish by employee size within the business data list universe. Good examples include taxi companies and builders. The main issue with prospect data for these types of industry is that they use contractors, so would not necessarily classify all workers as employees.

Door & Window Furniture business list in manchester

admin — Mon, 12 Dec 2011 08:20:27 +0000

Door & Window Furniture in manchester. Universe data list records: 1. There are approximately 25,000 branch managers within the targeted mailing list universe. Getting the right contact name (decision maker) is crucial for all marketing, so your business mailing lists should take this particular job title into account when running data counts and sourcing the ultimate b2b mailing list. Even though business turnover is a standard data field, many trading entities are not required to file accounts with Companies House, such as non-limited companies. Furthermore, there is a lengthy time lag by when a business is obliged to register their accounts. Business data is therefore normally best selected by employee size, depending on market sector. Something you will always receive at Responsiva is strong, experienced client management. From our experience there is nothing worse than trying to order a database list from an incompetent account manager who fails to appreciate your market. At Responsiva you are guaranteed a competent account manager who understands the right data files for your marketing. Unless there is already a relationship with the business, prospects matching the Corporate Telephone Preference Service (CTPS) should not be telephoned. All mail lists you get from responsiva are pre-screened against the CTPS before supply. This ensures the telemarketing lists comply with your legal obligations before embarking on any calls. The total b2b data list file across the UK has nearly 3,000,000 trading locations. One million of these include casual sole traders (e.g. someone who work as a magician at weekends) and multiple businesses from the same site (e.g. a garage which also sells and hires cars). Responsiva only supply e mail lists from the reduced universe of two million businesses. telemarketing lists need to be screened against the TPS file. In total 27% of the business data universe is registered. However, telephone prospect lists with up to 5 employees have a 33% loss through the TPS screening. This figure reduces to just 17% of the business universe of more than 5 employees. Of the companies which trade from home 70% have just the one employee (sole trader). If you are looking for a b2b mailing list of businesses trading from home it may be worth considering the employee size. 16% have two employees and 14% more than two employees. Business data lists may be filtered by both premise type and employee size. Wherever we have a senior contact name, Responsiva will provide it with your business list. The fields include Title, initials or first name, surname and job title. Salutation (e.g. “Dear Mr Jones”) is not normally appended to the mailing list as standard, but can be and without any extra charge. Please ask for this service if it is desired. Selecting the right marketing data list needn’t be a minefield. The prospect data specification should initially consider four key variables: geography, company size, premise type and the job function of who to target within each business. If the answer to any question is open, it may be worth considering which aspects of the b2b data to exclude instead. Data cleansing (or database cleaning) is the process by which your existing database is updated. This ensures your legal compliance with the Data Protection Act, requiring you to take reasonable steps to keep your data updated. In addition to address cleansing and gone-away flagging, new fields can be appended such as business emails and telemarketing data.

French polishers business list in willenhall

admin — Mon, 12 Dec 2011 08:19:34 +0000

French polishers in willenhall. Selectable business list: 1. With the company name & address provided with every record, mailing lists are delivered in a format ready for mail-merging. mailing list brokers may be marketed to multiple times to maximise your return on investment with the prospect database. Contact names are provided where available, ensuring you have an addressee for the mailings. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality. Approximately 35% of businesses trade from an office. e mail lists should always consider the type of premise from where businesses trade because they often reflect the propensity to convert to becoming a customer. mail lists for offices can be split by whether there is a named director at site, or just an office manager. For the SME Responsiva provide a test file of 1,000 data list records. This is adequately small enough to be of low cost, whilst suitably large enough to enable reasonably accurate measurement of the data file. This will enable a decision as to whether direct marketing will yield a suitable return on investment to roll out. Responsiva gives a great guarantee with all b2b prospect lists, ensuring no more than 2% in mailing gone-aways (postal returns). However, it is expected that every prospect list you mail from our supply will yield considerably less gone-aways than 2%. The guarantee applies to any mailings you perform within 30 days of supply. About 97% of our prospect lists have a decision-maker name available. These names are populated on around 95% of prospects. Approximately 70% of company data records contain a named director-type contact, whilst the remainder contain a managerial contact name such as branch manager. When running a Universe prospect list records, it is usually prudent to have the industries cross-tabulated by employee bands. Typical bands include <10, 11-19, 20-49, 50-99 and 100+. This enables an holistic view of the bulk email list and the power to select the cells of interest. i.e., industry types by their corresponding company sizes. Several industry classifications are hard to establish by employee size in the complete UK business data list. Good examples include taxi companies and builders. The main issue with prospect data for these types of industry is that they use contractors, so would not necessarily classify all workers as employees. If you are a telemarketing company with an ongoing requirement for high quality and fresh mail lists with which to service your clients then look no further than Responsiva. Suitable for your lead generation and appointment setting needs, Responsiva’s telephone lists are always fit for purpose and highly responsive. Even though business turnover is a standard data field, many trading entities are not required to file accounts with Companies House, such as non-limited companies. Furthermore, there is a lengthy time lag by when a business is obliged to register their accounts. Business data is therefore normally best selected by employee size, depending on market sector.

Fibre Optics prospect data business list in kettering

admin — Fri, 09 Dec 2011 07:58:09 +0000

Fibre Optics in kettering. Count of Prospect lists: 1. The number of sites to a business list record is available for the selection process. Typically this will entail weeding out the chain companies who have multiple sites. When combined with job title (e.g. branch manager), this can be a powerful variable to ensure your prospect lists don’t include every branch of the high street chains. With fourteen distinct premise types, business data can be selected to suit the kind of building from which the companies operate. Therefore a prospect list may specifically target any combination of offices, warehouses, factories, retail outlets, businesses trading from home, education establishments, medical premises, workshops, transport buildings or even government (civic) sites. Some of the business classifications are difficult to evaluate by employee size in the complete UK business data list. Good examples include taxi companies and builders. The main issue with prospect data for these types of industry is that they use contractors, so would not necessarily classify all workers as employees. Do you require head offices only with your direct marketing mailing lists? These are easily identified. (see http://www.responsiva.biz/datalistpc.html). These include the premise type, the site job titles and the number of sites of the business. i.e., single sites are head offices, whilst multi-site businesses require a head office premise and a named director. When you need telemarketing lists, Responsiva will guide you through the right steps in selecting the perfect TPS-screened prospect list. Every mailinglist is pre-screened against the Telephone Preference Service for compliance, and all campaigns are clearly specified and scripted in advance. Whether you require sales appointments or telemarketing data enhancement for mailings, Responsiva will ensure your campaign is delivered professionally. If you are looking for a prospect database of offices within a specific geographical area, you may also wish to consider employee size. For example, if you provide office cleaning services you will need multiple employees to enjoy more hours of cleaning. Office company data with five or more employees caters for only 50% of the file. The rest have less than five. Most b2b data lists require a degree of filtering by the number of employees, which provides a healthy reflection of company size for your prospect lists. 65% of businesses have up to five employees and it is worth noting that less than 2% of business sites have one hundred or more employees. Although only 1% of the full business universe, places of worship are a building type to consider excluding from your marketing database. Are churches, mosques and cathedrals likely to be your future customers? If not then they can be easily excluded from any b2b data lists you are looking to source. Depending on your product or service, corporate branches might make suitable prospects for your mailing lists. Branch and office managers are typically empowered to decide on such services like recruitment or charitable donations, so should be included in your email marketing lists. If they are undesired however, Responsiva can exclude them. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality.

Sign Makers Materials business list data in king’s lynn

admin — Fri, 09 Dec 2011 07:57:24 +0000

Sign Makers materials in king’s lynn. Available data lists: 1. email marketing lists are used to market your business and attract new customers. This is achieved through direct mail campaigns, telemarketing or email marketing. Email data lists are available with approximately 40% of businesses and can form a highly cost-effective route to market. Email data counts are supplied free of charge. Responsiva’s telephone lists have a guaranteed data quality. Although every business list supplied is expected to contain less than 1% in dead phone numbers, we fully guarantee that you will not get more than 2%. Any excess of this figure is fully refunded without question, or a replacement telemarketing list supplied in its place. Responsiva gives a great guarantee with all b2b prospect lists, ensuring no more than 2% in mailing gone-aways (postal returns). However, it is expected that every prospect list you mail from our supply will yield considerably less gone-aways than 2%. The guarantee applies to any mailings you perform within 30 days of supply. Where available the fax number will be supplied with the BtoB data list, enabling you to perform a fax broadcast if desired. Telephone numbers are supplied with the prospect list, where not resident on the Telephone Preference Service. Fax broadcasting has become less popular over recent years however, due to high levels of marketing. No business data list is fully verified every month. What happens is that a section of the file is updated on a rolling monthly basis. When Responsiva have identified your marketing data, if you only require a specific volume (e.g. 5,000 records from a pool of 10,000) we will always supply the most recently verified records. Transport operations (like coach stations or tour operators) are lightly populated across the full direct mail list universe. When considering this type of operation Responsiva would normally recommend the consideration of industry classifications as well. This will ensure your mailing list covers all angles. Most BtoB data lists require a degree of filtering by the number of employees, which provides a healthy reflection of company size for your prospect lists. 65% of businesses have up to five employees and it is worth noting that less than 2% of business sites have one hundred or more employees. Measure Responsiva’s BtoB data lists against your existing list broker in a trial, and judge for yourself whether Responsiva’s business data has outperformed your existing source in relation to your return on investment. Should you feel in any way disappointed with the results of the prospect lists supplied then we will give you a 20% refund on your initial purchase. Approximately one third of business premises are retail outlets. When sourcing a business mailing list it is important to take account of the premise type because retail outlets will make up more than 30% of your BtoB prospect data if you involve them. Head offices and single sites are best separated from branches by the job title of the contact name. Were you aware that Responsiva will give your current marketing database a free data quality audit? The whole process is usually completed in 24 hours and identifies the strengths and weaknesses of your prospect database. Accurate and well-targeted marketing data lists are crucial to lead generation so take advantage of this free service to ensure yours are in great shape.

Concretes business list in stoke-on-trent

admin — Fri, 09 Dec 2011 07:56:11 +0000

Concretes in stoke-on-trent. Selectable business list records: 3. To run an effective email marketing campaign you will need three things. The first is a campaign controller. The second is effective email data lists, which is where Responsiva will help. And the third is an email marketing system with which to run the campaigns. Responsiva can help you identify an effective system if you have none in place. Sports, holiday and leisure sites amount to just over two percent of the available bulk email list. The premise type of a business is one of the most determining fields for consideration when identifying marketing lists. There are fourteen different types to choose from, and cross-tabulated counts are supplied at no cost. When you need telemarketing lists, Responsiva will guide you through the right steps in selecting the perfect TPS-screened prospect list. Every mailinglist is pre-screened against the Telephone Preference Service for compliance, and all campaigns are clearly specified and scripted in advance. Whether you require sales appointments or telemarketing data enhancement for mailings, Responsiva will ensure your campaign is delivered professionally. Responsiva’s email lists comprise 1.5 million business email addresses. The data is verified regularly to ensure email data accuracy and high delivery rates for campaigns. the mailing list can be selected by numerous variables including geography, business classification, employee size and job function. An oversupply can be given to cater for the hard bounces too - just ask! Prospects registered with the Corporate Telephone Preference Service (CTPS) should not be called unless you have an existing relationship with them. All mail lists you order are pre-screened against the CTPS before supply. This ensures the telemarketing lists comply with your legal obligations before embarking on any calls. There are approximately 25,000 branch managers within the targeted mailing list universe. Getting the right contact name (decision maker) is crucial for all marketing, so your business mailing lists should take this particular job title into account when running data counts and sourcing the ultimate b2b mailing list. Responsiva never sell telephone marketing on a per appointment basis, or two things are encouraged. The first is that the telemarketers are encouraged to set weaker appointments, the second that the client is encouraged to reject undesirable appointments (i.e., any non-converters). What Responsiva supply is the best telemarketing list and a dedicated service on a day-rate basis. In supplying you with a count and quote for your prospect business list, Responsiva respect that you will want to see some data samples too. These are provided to illustrate the fields and format which are representative of the targeted mailing list for purchase, rather than as a test file for measuring quality. Responsiva output a decision maker name with all prospect lists where available. These names are populated on around 95% of prospects. Approximately 70% of company data records contain a named director-type contact, whilst the remainder contain a managerial contact name such as branch manager. Having the highest ratio of marketing data experience per employee, Responsiva are a market leader in providing you the very best prospect list available. This will ensure you expand your customer base and grow your business ahead of your competitors. By listening to your business objectives and strategy, Responsiva will ensure you receive a perfectly targeted marketing data list.

Electronic Equipment Assemblers b2b data prospect list in st. ives

admin — Tue, 18 Oct 2011 09:07:46 +0000

Depending on your company’s services, branch sites can be suitable prospects for your mailing lists. Branch and office managers are typically empowered to decide on such services like recruitment or charitable donations, so should be included in your email marketing lists. If they are undesired however, Responsiva can exclude them. In supplying your prospect data Responsiva will format the file into Excel as standard, and supply to you via email. Should any other format be required (e.g. csv, text or labels) please state this when placing your order for a prospect file. Most formats may be accommodated without extra cost, but there is a surcharge for labels. Responsiva have segmented the UK into ten distinct sales regions. These include London, South-West, South-East, West Midlands, East Midlands, Wales, North-West, North-East, Scotland and Northern Ireland. When running a telephone marketing campaign on your email marketing lists, teams may be dedicated by sales region and measured accordingly. email marketing lists are used to market your business and attract new customers. This is achieved through direct mail campaigns, telemarketing or email marketing. Around 40% of companies can be supplied with email data lists, which yields a low cost method of contacting your targets. Email data counts are supplied free of charge. Of particular relevance to telephone marketing campaigns, the website address is supplied as standard within the business lists. This helps the telemarketers to sense-check any websites when calling through the mailinglist, and also to aid verification of the spelling of any email addresses gathered during the campaign. Even though business turnover is a standard data field, many trading entities are not required to file accounts with Companies House, such as non-limited companies. Furthermore, there is a lengthy time lag by when a business is obliged to register their accounts. Business data is therefore normally best selected by employee size, depending on market sector. Responsiva can supply a prospect list tester of 1,000 data list records for the small business. This is adequately small enough to be of low cost, whilst suitably large enough to enable reasonably accurate measurement of the data file. This will enable a decision as to whether direct marketing will yield a suitable return on investment to roll out. To run an effective email marketing campaign you will need three things. The first is a campaign controller. The second is effective email data lists, which is where Responsiva will help. And the third is an email marketing system with which to run the campaigns. Responsiva can help you identify an effective system if you have none in place. Responsiva provides a guarantee with all b2b data mailing lists, ensuring no more than 2% in mailing gone-aways (postal returns). However, it is expected that every prospect list you mail from our supply will yield considerably less gone-aways than 2%. The guarantee applies to any mailings you perform within 30 days of supply. It is common for clients to provide a Suppression File with their data orders. This comprises a data list of businesses which should not be contacted, and list brokers should not be supplying. Typical reasons why a business may be resident on a suppression file include: existing customers, existing prospects or businesses requesting not to be contacted again.

Aerosols business b2b data in bury st. edmunds

admin — Tue, 18 Oct 2011 09:06:52 +0000

Over ten percent of businesses operate from home, which should be considered as you buy your mailing list. Not only are these companies generally very small by employee size, but they are also non-conventional in terms of their operation. Therefore it is important to consider the business premise type when sourcing mailing data. Despite being a fairly new company, Responsiva has a wealth of b2b data knowledge. Twenty-one years worth to be precise. And there is nothing that gives us greater pleasure than to hear our clients express their delight that a business data list we have supplied has helped to deliver them new customers. If you would like your mailing list printed to labels then Responsiva can do this for you. This will save you the need to run a mail merge and format the labels yourself, and the labels will be delivered to you ready for your direct mail data campaign. Something you will always receive at Responsiva is strong, experienced client management. From our experience there is nothing worse than trying to order a database list from an incompetent account manager who fails to appreciate your market. At Responsiva you are guaranteed a competent account manager who understands the right data files for your marketing. Clients often supply a Suppression File with their order. This comprises a data list of businesses which should not be contacted, and list brokers should not be supplying. Typical reasons why a business may be resident on a suppression file include: existing customers, existing prospects or businesses requesting not to be contacted again. There’s no cost for our experience. In fact, everything is free until you agree to buy your prospect database. This includes data counts, data list samples, help with a specification, data advice and support, the quotation and even the phone call itself. All are obligation-free. The most common director contact names supplied with Responsiva’s business data lists include Proprietor, Director, Managing Director, Partner and Chief Executive. These constitute the key decision-makers for marketing your products and services to. Other director type names are available but form a very small percentage of the data lists available. Unless requested otherwise, Responsiva format and supply your prospect data file in Excel., and supply to you via email. Should any other format be required (e.g. csv, text or labels) please state this when placing your order for a prospect file. Most formats may be accommodated without extra cost, but there is a surcharge for labels. Data cleansing (or database cleaning) is the process by which your existing database is updated. This ensures your legal compliance with the Data Protection Act, requiring you to take reasonable steps to keep your data updated. As well as identifying your prospect data gone-aways and cleaning up the business addresses, new fields can be appended such as business emails and telemarketing data. Senior contact names with job titles are populated on 97% of Responsiva’s b2b mailing lists. If it is essential that 100% of your mailing data has a senior contact name then please let us know. In this case we will only supply you with a marketing data list where the name and job title is populated.

Food Manufacturers marketing b2b data lists in london

admin — Tue, 18 Oct 2011 09:06:06 +0000

There are more pubs than any other industry classification, closely followed by hairdressers, take-away outlets, builders and garages. Together these industries make up nearly 10% of the prospect database universe. Restaurants would appear third, but are segmented by the food they serve. All b2b data lists are supplied with their industry classification as standard. There are 14 different types of business premise, so business data may be chosen to suit the building type from which a prospect operates. Therefore a prospect list may specifically target any combination of offices, warehouses, factories, retail outlets, businesses trading from home, education establishments, medical premises, workshops, transport buildings or even government (civic) sites. Six postcode areas (B, CV, WR, WS, WV & DY) typically identify the West Midlands. Some companies prefer their prospect lists to extend into ST, TF, HR and DE as well. Therefore when specifying a loose term (such as “West Midlands”) it is important to be clear on the region you would like your prospect file to come from. The typical yield of a direct mail campaign is 1% - 2%, but this will depend on many factors. The most important aspects are your message and market. Your targeted mailing list quality is crucial, most especially its relevance to your market. Likewise the telephone data quality is equally vital, but of no value without a competent telesales professional. There are more than thirteen hundred postal towns from which to choose a prospect list. Whilst the marketing data will typically relate to a bona fide town, in many of the rural areas the postcode district will relate to the nearest village. And in the built-up regions the data will be referred by city, such as London or Birmingham. Unless requested otherwise, Responsiva format and supply your prospect data file in Excel., and supply to you via email. Should any other format be required (e.g. csv, text or labels) please state this when placing your order for a prospect file. Most formats may be accommodated without extra cost, but there is a surcharge for labels. Responsiva’s clients often provide feedback on our marketing data services and here are two examples: 1. Thanks for the data, it was well presented and what we requested. It made my life easier. 2. Your service has been excellent and I am happy with the price increase. In sourcing database lists from us you will experience the same high service levels. As a professional list broker, Responsiva develop a Stop File for you as standard. This is a file of references for the marketing lists you have previously purchased from us. Therefore, whenever you wish to exclude all previous orders, the net marketing data list that you purchase will only contain new business names. Responsiva’s mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available (TPS passes only). This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. Responsiva help you understand your best prospects by performing a data profile. This is performed by matching your e mail lists to the UK universe and identifying trends. Trends usually occur within the industry classifications and company size. Once established, a specification is derived to identify new email marketing lists which focus on your target market.

Sports Clubs b2b data email lists in heathfield

admin — Tue, 18 Oct 2011 09:04:40 +0000

When you require a b2b data prospect file of offices within a specific geographical area, you may also wish to consider employee size. For example, if you provide office cleaning services you will need multiple employees to enjoy more hours of cleaning. Office company data with five or more employees caters for only 50% of the file. The rest have less than five. If you are a telemarketing company with an ongoing requirement for high quality and fresh mail lists with which to service your clients then look no further than Responsiva. Suitable for your lead generation and appointment setting needs, Responsiva’s telephone lists are always fit for purpose and highly responsive. Of particular relevance to telephone marketing campaigns, the website address is supplied as standard within the business lists. This helps the telemarketers to sense-check any websites when calling through the mailinglist, and also to aid verification of the spelling of any email addresses gathered during the campaign. To run an effective email marketing campaign you will need three things. The first is a campaign controller. The second is effective email data lists, which is where Responsiva will help. And the third is an email marketing system with which to run the campaigns. Responsiva can help you identify an effective system if you have none in place. Where available the fax number will be supplied with the BtoB data list, enabling you to perform a fax broadcast if desired. Telephone numbers are supplied with the prospect list, where not resident on the Telephone Preference Service. Fax broadcasting has become less popular over recent years however, due to high levels of marketing. When running a Universe prospect list records, it is usually prudent to have the industries cross-tabulated by employee bands. Typical bands include <10, 11-19, 20-49, 50-99 and 100+. This enables an holistic view of the bulk email list and the power to select the cells of interest. i.e., industry types by their corresponding company sizes. Responsiva will remove duplicates from your data gratis. The normal process is to match on the company telephone number, after removing non-numeric characters. By running a de-duplication against your existing file, we can ensure you only receive net new prospect lists. With the company address fields provided with every record, mailing lists are delivered in a format ready for mail-merging. mailing list brokers may be marketed to multiple times to maximise your return on investment with the prospect database. Contact names are provided where available, ensuring you have an addressee for the mailings. Business data counts are provided free of charge and usually arrive in your inbox within one hour. These can range from simple data list counts by industry classification or company size, or a full cross-tabulation profile against various desired territories or postcode areas. All prospect lists from Responsiva are pre-quoted in advance with full counts. Responsiva’s mailing lists are guaranteed in quality, delivering less than 2% in mailing returns (gone-aways). However, it is expected that every prospect list you mail from our supply will yield considerably less gone-aways than 2%. The guarantee applies to any mailings you perform within 30 days of supply.