Responsiva Data Lists Blog

Carpet, Curtain & Upholstery Cleaners marketing lists in wigston

admin — Fri, 12 Mar 2010 09:00:27 +0000

Carpet, Curtain & Upholstery Cleaners in wigston. Universe data list records: 2. Responsiva don’t sell online email marketing lists because we believe that this route can lead to disappointment. Translating the prospect data is the role of the account manager; if you MUST have 5+ employees then we recommend 6+. If it is a loose 5+ then 5+ will do. Online mail list services don’t support you like an experienced account manager can. Responsiva’s service is second to none. Not only will a database list expert answer your call (you won’t be placed on hold or transferred!) but they will also deliver your counts and quote: usually within just 15 minutes. And when you’re ready to place your order the data lists will normally be with you within an hour. Do you require head offices only with your direct marketing mailing list lists? There are numerous fields Responsiva filter the prospect lists by to achieve this. These include the premise type, the site job titles and the number of sites of the business. i.e., single sites are head offices, whilst multi-site businesses require a head office premise and a named director. Approximately 2% of the total bulk email list available are leisure, sports and holiday places. The premise type of a business is one of the most determining fields for consideration when identifying marketing lists. There are fourteen different types to choose from, and cross-tabulated counts are supplied without charge. With the business name and address provided with every record, mailing lists are delivered in a format ready for mail-merging. mailing list brokers may be marketed to multiple times to maximise your return on investment with the prospect database. Contact names are provided where available, ensuring you have an addressee for the mailings. Approximately one third of business premises are retail outlets. When sourcing a business mailing list it is important to take account of the premise type because retail outlets will make up more than 30% of your direct marketing mailing list if included. Head offices and single sites are best separated from branches by the job title of the contact name. In supplying you with a count and quote for your prospect business list, Responsiva respect that you will want to see some data samples too. These are provided to illustrate the fields and format which are representative of the targeted mailing list for purchase, rather than as a test file for measuring quality. Although company turnover is available, many businesses are not required to file accounts with Companies House, such as limited liability partnerships. Furthermore, there is a lengthy time lag by when a business is obliged to register their accounts. Business data is therefore normally best selected by employee size, depending on market sector. Testimonials are an important aspect of trusting which list brokers to work with. Here are two customers’ comments about Responsiva’s business data services; 1. I have been that pleased with the data that I have recommended your company to numerous business associates and indeed will be requiring more data myself for another geographical location in the not too distant future. 2. Historically I have been nothing short of cynical about buying data and particularly over the internet however, I have found the whole experience of dealing with Responsiva both easy and pleasurable. Unique reference numbers (URNs) are supplied with all business mailing lists as standard. These are used not only for ensuring data is not-resupplied, but may also be applied to the mailing piece for ease of reference with response. This enables you a fast look-up of responders to the original database list.

Distribution Services business data list in worksop

admin — Fri, 12 Mar 2010 08:59:58 +0000

Distribution Services in worksop. Count of Prospect lists: 1. In choosing your BtoB mailing lists, data may be segmented into Business Groups. There are eight primary groups including manufacturing, food & drink, the service sector, retail, transport, food & drink, agriculture and construction. The direct mail list supplied includes the lower-level industry classification, each of which belongs to one of the primary Business Groups. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. Responsiva’s mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available (TPS passes only). This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. Data profiling is the process whereby Responsiva help you understand your best prospects. This is performed by matching your e mail lists to the UK universe and identifying trends. Trends usually occur within the industry classifications and company size. Once established, a specification is derived to identify new email marketing lists which focus on your target market. Approximately one third of business premises are retail outlets. When sourcing a business mailing list it is important to take account of the premise type because retail outlets will make up more than 30% of your BtoB prospect data if included. Head offices and single sites are best separated from branches by the job title of the contact name. Did you know that IV27 is the postcode district which covers the largest geographical area? Located in the northernmost part of the Highlands, this area only plays host to 150 business data records. Responsiva will provide you with free counts of business data lists within any postcode remit, or broken down by premise type or industry. One thing you will not find at Responsiva is weak account management. From our experience there is nothing worse than trying to order a database list from an incompetent account manager who fails to appreciate your market. At Responsiva you are guaranteed a competent account manager who understands the right data files for your marketing. Responsiva provide a de-duplication service without charge. Typically this would comprise a raw match on the telephone data, after stripping out spaces, brackets, plus signs and other non-numeric values within your data files. By running a de-duplication against your existing file, we can ensure you only receive net new prospect lists. Many industry types are difficult to establish by employee size within the business data list universe. Good examples include taxi companies and builders. The main issue with prospect data for these types of industry is that they use contractors, so would not necessarily classify all workers as employees. Sometime BtoB data lists need screening by employee count, which illustrates a good indication of company size for your prospect lists. 65% of businesses have up to five employees and it is worth noting that less than 2% of business sites have one hundred or more employees.

Saddlery & Riding Wear business data list in high wycombe

admin — Fri, 12 Mar 2010 08:59:29 +0000

Saddlery & Riding Wear in high wycombe. Volume of data lists: 2. Sports, holiday and leisure sites amount to just over two percent of the available bulk email list. The premise type of a business is one of the most determining fields for consideration when identifying marketing lists. There are fourteen different types to choose from, and cross-tabulated counts are supplied without charge. With more than 20 years of marketing data experience behind the company, Responsiva will supply you the strongest prospect list possible. This will ensure you expand your customer base and grow your business ahead of your competitors. By listening to your business objectives and strategy, Responsiva will ensure you receive a perfectly targeted marketing data list. There are around 1.5 million email addresses on file if you need an email data list. Approximately 50% of email data is generic (e.g. “info@”, “enquiries@” or “companyname @googlemail.com”) whilst the remainder is personalised. Generic email lists should not be ruled out indiscriminately because many go direct to the company owner’s inbox. Selecting the right marketing data list needn’t be a minefield. The prospect data specification should initially consider four key variables: geography, company size, premise type and the job function of who to target within each business. If the answer to any question is open, it may be worth considering which aspects of the b2b data to exclude instead. Of particular relevance to telephone marketing campaigns, the website address is supplied as standard within the business lists. This helps the telemarketers to sense-check any websites when calling through the mailinglist, and also to aid verification of the spelling of any email addresses gathered during the campaign. If you would like your mailing list printed to labels then Responsiva can do this for you. This will save you the need to run a mail merge and format the labels yourself, and the labels will be delivered to you ready for your direct mail data campaign. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. For the SME Responsiva provide a test file of 1,000 data list records. This is adequately small enough to be of low cost, whilst suitably large enough to enable reasonably accurate measurement of the data file. This will enable a decision as to whether direct marketing will yield a suitable return on investment to roll out. direct marketing list can be used for a direct telesales purpose (e.g. the sale of advertising space) or for enhancing your database. The enhancement process has a longer-term value, by initially seeking to weed out those which will never convert. Records within the email list which have some potential can be gap-filled with sales potential fields. Of the companies which trade from home 70% have just the one employee (sole trader). If you are looking for a b2b mailing list of businesses trading from home it may be worth considering the employee size. 16% have two employees and 14% more than two employees. Business data lists may be filtered by both premise type and employee size.

Farm Shops telemarketing lists in penrith

admin — Fri, 12 Mar 2010 08:58:52 +0000

Farm Shops & Pick Your Own Produce in penrith. Count of Prospect lists: 1. BtoB data is supplied ready for telemarketing. Normal telephone list uses are data enhancement or appointment-setting for sales teams. Typical enhancements include gap-filling with sales opportunity data fields, such as existing contract renewal dates and current annual spend. This process is also used to verify correct decision-maker names, direct dials and email addresses. For the SME Responsiva provide a test file of 1,000 data list records. This is adequately small enough to be of low cost, whilst suitably large enough to enable reasonably accurate measurement of the data file. This will enable a decision as to whether direct marketing will yield a suitable return on investment to roll out. Responsiva don’t sell online email marketing lists because we believe that this route can lead to disappointment. Translating the prospect data is the role of the account manager; if you MUST have 5+ employees then we recommend 6+. If it is a loose 5+ then 5+ will do. Online BtoB data list services don’t support you like an experienced account manager can. Senior contact names with job titles are populated on 97% of Responsiva’s BtoB mailing lists. If it is essential that 100% of your mailing data has a senior contact name then please let us know. In this case we will only supply you with a marketing data list where the name and job title is populated. Responsiva’s mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available (TPS passes only). This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. There are 14 different business premise types, from which business data can be selected to suit the kind of building from which the companies operate. Therefore a prospect list may specifically target any combination of offices, warehouses, factories, retail outlets, businesses trading from home, education establishments, medical premises, workshops, transport buildings or even government (civic) sites. With more than 20 years of marketing data experience behind the company, Responsiva will supply you the strongest prospect list possible. This will ensure you expand your customer base and grow your business ahead of your competitors. By listening to your business objectives and strategy, Responsiva will ensure you receive a perfectly targeted marketing data list. Exclusion lists typically comprise a data file of undesirable industry classifications. With some two thousand distinct industry types, the creation of a standard exclusion list ensures that Responsiva will pre-screen your mailing data and avoid the supply of these undesirables. Typical exclusions include government civics such as fire stations and libraries. Responsiva never sell telephone marketing on a per appointment basis, or two things are encouraged. The first is that the telemarketers are encouraged to set weaker appointments, the second that the client is encouraged to reject undesirable appointments (i.e., any non-converters). What Responsiva supply is the best telemarketing list and a dedicated service on a day-rate basis. Despite covering just 1% of the whole business universe, places of worship are a building type to consider excluding from your marketing database. Are churches, mosques and cathedrals likely to be your future customers? If not then they can be easily excluded from any direct mail lists you are looking to source.

Nurseries - Wholesale BtoB data lists in nantwich

admin — Fri, 12 Mar 2010 08:58:19 +0000

Nurseries - Wholesale in nantwich. Available data lists: 1. Of the business data lists with 99, 100 or 101 employees, more than 99% have 100 employees. That is because the employee size is a declared value. When asked how many employees a company has, most will round the number. When purchasing a business mailing list this should be considered if your cut-off point is five or ten employees. Responsiva’s clients often provide feedback on our marketing data services and here are two examples: 1. Thanks for the data, it was well presented and what we requested. It made my life easier. 2. Your service has been excellent and I am happy with the price increase. In sourcing database lists from us you will experience the same high service levels. There are nearly six thousand government and civic establishments within the UK. Telemarketing lists tend to avoid this sector because it can be incredibly difficult to establish the right contact names to approach. However, the telephone data is available should it be required for your marketing campaigns. Nearly four percent of business data lists are hospital and medical establishments. These include hospitals, doctors, dentists and other medical practises. Along with the thirteen other prospect data premise types, it is important to consider your target market when running data counts and sourcing data files. Of the companies which trade from home 70% have just the one employee (sole trader). If you are looking for a BtoB mailing list of businesses trading from home it may be worth considering the employee size. 16% have two employees and 14% more than two employees. Business data lists may be filtered by both premise type and employee size. Responsiva supply a contact name with mailing data wherever available. The fields include Title, initials or first name, surname and job title. The salutation field (for example “Dear Mr Jones”) is not added as a standard output in the mailing list. Responsiva will add this data field if requested and without cost. Please ask for this service if it is desired. There are around 1.5 million email addresses on file if you need an email data list. Around fifty percent of email data is generic (e.g. “sales@” or “info@”) whereas the rest are personalised. Generic email lists should not be ruled out indiscriminately because many go direct to the company owner’s inbox. direct marketing list can be used for a direct telesales purpose (e.g. the sale of advertising space) or for enhancing your database. The enhancement process has a longer-term value, by initially seeking to weed out those which will never convert. Records within the email list which have some potential can be gap-filled with sales potential fields. The full business data list universe contains approximately three million sites. One million of these include casual sole traders (e.g. someone who work as a magician at weekends) and multiple businesses from the same site (e.g. a garage which also sells and hires cars). Responsiva only supply e mail lists from the reduced universe of two million businesses. Unless there is already a relationship with the business, prospects matching the Corporate Telephone Preference Service (CTPS) should not be telephoned. All mail lists supplied by Responsiva are pre-screened against the CTPS before supply. This ensures the telemarketing lists comply with your legal obligations before embarking on any calls.

Mushroom Growers & Packers mail lists in cheltenham

admin — Fri, 12 Mar 2010 08:57:50 +0000

Mushroom Growers & Packers in cheltenham. Count of Prospect lists: 1. Responsiva offer telephone marketing services to support your lead generation and data enhancement requirements. Every mailinglist is pre-screened against the Telephone Preference Service for compliance, and all campaigns are clearly specified and scripted in advance. Whether you require sales appointments or telemarketing data enhancement for mailings, Responsiva will ensure your campaign is delivered professionally. Despite being a fairly new company, Responsiva has a wealth of BtoB data knowledge. Twenty-one years worth to be precise. And there is nothing that gives us greater pleasure than to hear our clients express their delight that a business data list we have supplied has helped to deliver them new customers. When selecting BtoB mailing lists, data can be filtered into Business Groups. There are eight primary groups including manufacturing, food & drink, the service sector, retail, transport, food & drink, agriculture and construction. The direct mail list supplied includes the lower-level industry classification, each of which belongs to one of the primary Business Groups. Responsiva have 1.5 million business email addresses available from our source of email lists. The data is verified regularly to ensure email data accuracy and high delivery rates for campaigns. the mailing list can be selected by numerous variables including geography, business classification, employee size and job function. An oversupply can be given to cater for the hard bounces too - just ask! Responsiva’s mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available (TPS passes only). This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. Over ten percent of companies trade from a residential address, which should be considered when purchasing a prospect database. Not only are these companies generally very small by employee size, but they are also non-conventional in terms of their operation. Therefore it is important to consider the business premise type when sourcing mailing data. All direct mail lists should be matched against the Telephone Preference Service. In total 27% of the business data universe is registered. However, telephone prospect lists with up to 5 employees have a 33% loss through the TPS screening. This figure reduces to just 17% of the business universe of more than 5 employees. Responsiva have segmented the UK into ten distinct sales regions. These include London, South-West, South-East, West Midlands, East Midlands, Wales, North-West, North-East, Scotland and Northern Ireland. When running a telephone marketing campaign on your email marketing lists, teams may be dedicated by sales region and measured accordingly. No business list is fully verified every month. What happens is that a section of the file is updated on a rolling monthly basis. When Responsiva have identified your marketing data, if you only require a specific volume (e.g. 5,000 records from a pool of 10,000) we will always supply the most recently verified records. Prospects registered with the Corporate Telephone Preference Service (CTPS) should not be called unless you have an existing relationship with them. All mail lists supplied by Responsiva are pre-screened against the CTPS before supply. This ensures the telemarketing lists comply with your legal obligations before embarking on any calls.

Shoe Repairing telemarketing list in ashford

admin — Fri, 12 Mar 2010 08:57:20 +0000

Shoe Repairing in ashford. Prospect list count: 4. SIC Codes (Standard Industry Classification) are used to identify the types of businesses to target from your prospect database. They can be reviewed at a high level as 2-digit codes, or more deeply into the lower-level classifications as 5-digit codes. Responsiva will help you identify the right SIC codes for your business lists. Responsiva offer telephone marketing services to support your lead generation and data enhancement requirements. Every mailinglist is pre-screened against the Telephone Preference Service for compliance, and all campaigns are clearly specified and scripted in advance. Whether you require sales appointments or telemarketing data enhancement for mailings, Responsiva will ensure your campaign is delivered professionally. Responsiva are always happy to supply you with net names. This is a business list of prospects which you don’t already have on file for marketing to. To achieve this we would need a copy of your existing prospect database files in order to ensure that no duplicates are provided. Exclusion lists typically comprise a data file of undesirable industry classifications. With some two thousand distinct industry types, the creation of a standard exclusion list ensures that Responsiva will pre-screen your mailing data and avoid the supply of these undesirables. Typical exclusions include government civics such as fire stations and libraries. There are approximately 25,000 branch managers within the targeted mailing list universe. Getting the right contact name (decision maker) is crucial for all marketing, so your business mailing lists should take this particular job title into account when running data counts and sourcing the ultimate b2b mailing list. No business data list is fully verified every month. What happens is that a section of the file is updated on a rolling monthly basis. When Responsiva have identified your marketing data, if you only require a specific volume (e.g. 5,000 records from a pool of 10,000) we will always supply the most recently verified records. A de-duplication service is supplied by Responsiva at no cost. Typically this would comprise a raw match on the telephone data, after stripping out spaces, brackets, plus signs and other non-numeric values within your data files. By running a de-duplication against your existing file, we can ensure you only receive net new prospect lists. Of the business data lists with 99, 100 or 101 employees, more than 99% have 100 employees. That is because the employee size is a declared value. When asked how many employees a company has, most will round the number. When purchasing a business mailing list this should be considered if your cut-off point is five or ten employees. direct mail lists need to be screened against the TPS file. In total 27% of the business data universe is registered. However, telephone prospect lists with up to 5 employees have a 33% loss through the TPS screening. This figure reduces to just 17% of the business universe of more than 5 employees. Approximately 2% of the total bulk email list available are leisure, sports and holiday places. The premise type of a business is one of the most determining fields for consideration when identifying marketing lists. There are fourteen different types to choose from, and cross-tabulated counts are supplied without charge.

Driveway Contractors b2b data lists in addlestone

admin — Fri, 12 Mar 2010 08:56:54 +0000

Paving & Driveway Contractors in addlestone. Volume of data lists: 2. One thing you will not find at Responsiva is weak account management. From our experience there is nothing worse than trying to order a database list from an incompetent account manager who fails to appreciate your market. At Responsiva you are guaranteed a competent account manager who understands the right data files for your marketing. There are more than thirteen hundred postal towns from which to choose a prospect list. Whilst the marketing data will typically relate to a bona fide town, in many of the rural areas the postcode district will relate to the nearest village. And in the built-up regions the data will be referred by city, such as London or Birmingham. Depending on your company’s services, branch sites can be suitable prospects for your mailing lists. Branch and office managers are typically empowered to decide on such services like recruitment or charitable donations, so should be included in your email marketing lists. If they are undesired however, Responsiva can exclude them. Responsiva’s b2b data is ideally suited to telemarketing. The two main applications for a telephone list are sales-driven appointment-setting and data enhancement. Typical enhancements include gap-filling with sales opportunity data fields, such as existing contract renewal dates and current annual spend. This process is also used to verify correct decision-maker names, direct dials and email addresses. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. About five percent of company data is made up from factories and warehouses. Depending on your products and services, you may wish to target these premise types, or avoid them altogether. Therefore the type of premise from which a business trades is an important consideration for marketing data lists. Data cleansing (or database cleaning) is the process by which your existing database is updated. This ensures your legal compliance with the Data Protection Act, requiring you to take reasonable steps to keep your data updated. In addition to address cleansing and gone-away flagging, new fields can be appended such as business emails and telemarketing data. If you would like your mailing list printed to labels then Responsiva can do this for you. This will save you the need to run a mail merge and format the labels yourself, and the labels will be delivered to you ready for your direct mail data campaign. Of the business data lists with 99, 100 or 101 employees, more than 99% have 100 employees. That is because the employee size is a declared value. When asked how many employees a company has, most will round the number. When purchasing a business mailing list this should be considered if your cut-off point is five or ten employees. Approximately one third of business premises are retail outlets. When sourcing a business mailing list it is important to take account of the premise type because retail outlets will make up more than 30% of your direct marketing mailing list if included. Head offices and single sites are best separated from branches by the job title of the contact name.

Engineers’ Merchants prospect database list in tiverton

admin — Fri, 12 Mar 2010 08:56:22 +0000

Engineers’ Merchants in tiverton. Universe prospect list records: 1. Of particular relevance to telephone marketing campaigns, the website address is supplied as standard within the business lists. This helps the telemarketers to sense-check any websites when calling through the mailinglist, and also to aid verification of the spelling of any email addresses gathered during the campaign. There are 1,336 distinct postal towns to select a prospect list by. Whilst the marketing data will typically relate to a bona fide town, in many of the rural areas the postcode district will relate to the nearest village. And in the built-up regions the data will be referred by city, such as London or Birmingham. A business mailing list may be segmented by county. It is more common to run data counts and create a database list by the postcode (either by area or the districts) but counties may be applied as a preferential filter of the data. Some areas (such as “London” or “West Midlands”) will require a tighter definition to ensure clarity. If you would like your mailing list printed to labels then Responsiva can do this for you. This will save you the need to run a mail merge and format the labels yourself, and the labels will be delivered to you ready for your direct mail data campaign. Selecting the right marketing data list needn’t be a minefield. The prospect data specification should initially consider four key variables: geography, company size, premise type and the job function of who to target within each business. If the answer to any question is open, it may be worth considering which aspects of the BtoB data to exclude instead. Did you know that IV27 is the postcode district which covers the largest geographical area? Located in the northernmost part of the Highlands, this area only plays host to 150 business data records. Responsiva will provide you with free counts of business data lists within any postcode remit, or broken down by premise type or industry. Responsiva offer telephone marketing services to support your lead generation and data enhancement requirements. Every mailinglist is pre-screened against the Telephone Preference Service for compliance, and all campaigns are clearly specified and scripted in advance. Whether you require sales appointments or telemarketing data enhancement for mailings, Responsiva will ensure your campaign is delivered professionally. For the SME Responsiva provide a test file of 1,000 data list records. This is adequately small enough to be of low cost, whilst suitably large enough to enable reasonably accurate measurement of the data file. This will enable a decision as to whether direct marketing will yield a suitable return on investment to roll out. Recent feedback given by two of Responsiva’s clients about our marketing data services: 1. Thanks for the data, it was well presented and what we requested. It made my life easier. 2. Your service has been excellent and I am happy with the price increase. In sourcing database lists from us you will experience the same high service levels. Responsiva’s offer a quality guarantee with our mailing lists, ensuring no more than 2% in mailing gone-aways (postal returns). However, it is expected that every prospect list you mail from our supply will yield considerably less gone-aways than 2%. The guarantee applies to any mailings you perform within 30 days of supply.

Taxi Equipment Supplies business data list in salisbury

admin — Fri, 12 Mar 2010 08:55:52 +0000

Taxi Equipment Supplies in salisbury. Volume of data lists: 1. Approximately one third of business premises are retail outlets. When sourcing a business mailing list it is important to take account of the premise type because retail outlets will make up more than 30% of your BtoB prospect data if included. Head offices and single sites are best separated from branches by the job title of the contact name. email marketing lists are used to market your business and attract new customers. This is achieved through direct mail campaigns, telemarketing or email marketing. Around 40% of companies can be supplied with email data lists, which yields a low cost method of contacting your targets. Email data counts are supplied free of charge. Responsiva never sell telephone marketing on a per appointment basis, or two things are encouraged. The first is that the telemarketers are encouraged to set weaker appointments, the second that the client is encouraged to reject undesirable appointments (i.e., any non-converters). What Responsiva supply is the best telemarketing list and a dedicated service on a day-rate basis. Contact names and job titles are available and provided with 97% of Responsiva’s BtoB mailing lists. If it is essential that 100% of your mailing data has a senior contact name then please let us know. In this case we will only supply you with a marketing data list where the name and job title is populated. Are you stuck for ideas on which BtoB prospect data is best for you? That is precisely what Responsiva are here to help with. After understanding your service offering, Responsiva offer initiatives on the best ways to market your company and which data lists are the strongest to work with. Exclusion lists typically comprise a data file of undesirable industry classifications. With some two thousand distinct industry types, the creation of a standard exclusion list ensures that Responsiva will pre-screen your mailing data and avoid the supply of these undesirables. Typical exclusions include government civics such as fire stations and libraries. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality. If you are looking for a prospect database of offices within a specific geographical area, you may also wish to consider employee size. For example, if you provide office cleaning services you will need multiple employees to enjoy more hours of cleaning. Office company data with five or more employees caters for only 50% of the file. The rest have less than five. There are nearly 3,000 different postcode districts, so a bulk email list file may be effectively segmented into any sales territories. The district relates to the first half of the postcode (e.g. B1, B2, B3 etc) enabling business mailing lists to be counted and split to a very tightly defined regional specification. direct marketing list can be used for a direct telesales purpose (e.g. the sale of advertising space) or for enhancing your database. The enhancement process has a longer-term value, by initially seeking to weed out those which will never convert. Records within the email list which have some potential can be gap-filled with sales potential fields.