Responsiva has recently partnered with FAST SMS; a company dedicated to sending out SMS (text) messages for their clients. Whilst SMS marketing has historically been tailored towards the consumer marketplace, there are some 255,000 business data records which operate from a mobile phone number. And that’s where Responsiva comes in; the […]
The Corporate Telephone Preference Service (CTPS) was introduced to the UK in 2004. Whilst marketeers argued their rights to free trade into the commercial sector, the decision was taken to implement the service with business data for the benefit of sole traders and micro companies. The rationale in support of the micro […]