The importance of data cleansing

When it comes to sales and marketing, data cleansing is one of the most fundamental elements for success. The quality of the data you have can massively impact your business and more importantly your profits. It makes complete sense that you want that impact to be a positive one which means […]

Inaccurate data is bad for business

To a business that sells, a quality database is an absolute must have. Some businesses may spend years building up a database of relevant customers and prospects but that process can be made much harder with inaccurate data. Many business use data companies to provide them with a list of potential […]

Email and telemarketing in business

There are so many different ways to market your business, from telemarketing to email marketing, social media, direct mail and much more. However, ultimately there are advantages and disadvantages to all marketing strategies and it will always depend on the type of industry you’re in. Some marketing areas will have a […]