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Archive for November, 2013

The importance of data cleansing

When it comes to sales and marketing, data cleansing is one of the most fundamental elements for success. The quality of the data you have can massively impact your business and more importantly your profits. It makes complete sense that you want that impact to be a positive one which means that data cleansing has to be part of your sales and marketing set up. No matter what kind of marketing campaigns you run, the data you use has to be correct otherwise you could find yourself wasting both your time and your money.

Email marketing is one of the cheapest marketing tools you can utilise. However, you need to be sure that you are emailing active accounts. The great thing about email marketing is that its effectiveness is measurable so if there is an issue with the quality of your data then you should know fairly instantly. However, removing email addresses or updating your email address list is crucial to get your offer emails through to potential and existing customers. Data cleansing will prevent;

  • Duplicate email addresses
  • Bounce backs due to incorrect or inactive email addresses
  • Spelling mistakes in emails
  • Email addresses for the wrong contact

Often customers may request to be removed from a mailing list or they may request an email address to be updated so you need to ensure your team are carrying out data cleansing at all times.

Telemarketing is a little more complicated. Ineffective or out of date data that has not been cleansed can cause your business a range of issues from damaging a reputation to increased complaints from customers. It is good housekeeping and proactive data cleansing to have your telemarketing team confirm a customer’s details each and every time they speak with them. This should ensure that your data stays current and up to date.

There are also various pieces of software that you can use when it comes to data cleansing that will benefit your business greatly. However, training your team to be proactive in confirming data can be one of the best ways to ensure you have the highest quality data. You must ensure your team understand the purpose of doing this as often employees can be fairly relaxed when it comes to confirming data. Not only could out of date data make your sales and marketing ineffective but it could also increase customer service issues due to orders going to wrong addresses. So if you value your business then you need to invest time in data cleansing.

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Inaccurate data is bad for business

To a business that sells, a quality database is an absolute must have. Some businesses may spend years building up a database of relevant customers and prospects but that process can be made much harder with inaccurate data. Many business use data companies to provide them with a list of potential contacts that are relevant to their industry to get them going and boost their earning potential. However, there are many data companies out there supplying out of date and inaccurate information that is damaging to a business.

Marketing is incredibly expensive whether it be telemarketing, email marketing, direct mail or social media and most businesses operate to a marketing budget. Choosing to use a data company is not a bad move for a business, in fact if anything it can be incredibly beneficial. However, you need to do your homework regarding the data company you choose. Unfortunately there are data lists on the market that are not beneficial. They offer out of date or sometimes even dead contacts that will see your marketing and sales team wasting their valuable time. Inaccurate data can having the following effects on a business.

  • Damaging a business’s reputation
  • Drains and wastes a marketing budget
  • Lowers your sales teams conversion rate
  • Give the illusion that the marketing strategy is at fault rather than the data itself
  • Your existing database will now be flooded with unusable contacts and could take a long time to correct.
  • No return on your initial investment

You need to find yourself a data company that have a proven track record of providing accurate and successful data lists to businesses. You need to know that the information being given to you is up to date and useable. Responsiva have over 20 years experience in providing marketing data lists to businesses in a wide range of industries. With an accuracy rate of more than 98 %, Responsiva are a company that you can trust to give you a list of contacts that will boost your business potential and give you a guaranteed return on your investment.

Inaccurate data lists are only ever going to cost your business time and money. You are unlikely to ever see a return on your investment when purchasing from unscrupulous companies like this. Responsiva have built their reputation over many years and have a professionally trained team that can provide you with your order in as little as 30 minutes! If you are looking for a data specialist that you can trust then contact Responsiva today.

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Email and telemarketing in business

There are so many different ways to market your business, from telemarketing to email marketing, social media, direct mail and much more. However, ultimately there are advantages and disadvantages to all marketing strategies and it will always depend on the type of industry you’re in. Some marketing areas will have a far greater impact than others and you need to decide which will suit your business the most to give the maximum impact. Two of the most popular and widely used marketing tools are telemarketing and email marketing.

Email marketing is one of the easiest marketing tools as you can design a mail shot and simply send it out to the masses of clients and potential clients you may have on your data list. Email marketing is a great way to reach the masses with your offers and with many of us now communicating via email, it can be of real benefit especially for e-commerce sites. However, does email marketing have a more positive impact than the traditional telemarketing approach?

Telemarketing has long been an effective marketing tools used by a range of industries. If telemarketing is done professionally by trained people then it can have a huge impact on your business giving you benefits including;

  • Builds client loyalty through personal communication
  • Improves customer service
  • Has a higher conversion rate than email marketing
  • Gives you the opportunity to gain competitor information
  • Build a database of clients to call on a regular basis securing future business
  • Flexible marketing. You can adapt your pitch depending upon the client

These benefits have a great impact on a business and lead to business growth as well as increased profits and revenue. Email marketing does also have its benefits including;

  • Low cost
  • Increased sales, especially e-commerce
  • Measurable results
  • Able to reach a mass wide audience
  • Results are fairly fast

However, there seems to be a real mix of customers out there in every market. There are those who prefer the old fashioned benefit of speaking to a human being and there are those who prefer to use the internet and not have to deal with anyone giving them more freedom.

As successful marketing strategies go, many companies opt for employing both email and telemarketing so that their business can benefit from maximum exposure. Email and telemarketing do after all intertwine with each other . Telemarketing calls can be used to follow up an email campaign increasing its chances of being seen and taken advantage of by customers. So in conclusion, if your business wants the best marketing campaign then email and telemarketing are the way forward for any kind of business.

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