Over recent months Responsiva have developed a new suite of business data groups, or vertical markets.
When seeking out a new prospect list, one of the most daunting tasks is sifting through the industry classifications to identify the good from the bad. With more than 2,000 classifications to choose from, this process can take several hours and requires the manual intervention to ensure accuracy. Responsiva has now amalgamated all of these classifications into a succinct list of 35 vertical markets. Just over two million of the b2b data records can be classified, with counts and percentages as follows;
| Vertical Market | Business Count | % of Universe |
| Business consultants & Training | 73,134 | 3.6% |
| Catering | 7,527 | 0.4% |
| Cleaning Services | 26,454 | 1.3% |
| Computers, Software & Hardware Consultancy | 70,483 | 3.5% |
| Construction & Demolition | 182,503 | 9.0% |
| Education Sector | 68,839 | 3.4% |
| Farming & Agriculture | 60,356 | 3.0% |
| Finance & Accounting | 58,958 | 2.9% |
| Food Production | 12,309 | 0.6% |
| Hotels, Bars & Restaurants | 173,701 | 8.6% |
| Insurance | 8,435 | 0.4% |
| Legal Services | 15,470 | 0.8% |
| Manufacturing & Engineering | 141,888 | 7.0% |
| Marketing, PR & Advertising | 12,468 | 0.6% |
| Medical Sector | 85,028 | 4.2% |
| Membership organisations & political parties | 47,113 | 2.3% |
| Mining & Raw Materials | 2,763 | 0.1% |
| Motor, Repairs & Fuel | 83,222 | 4.1% |
| Personal Services | 92,742 | 4.6% |
| Photography & Media | 21,737 | 1.1% |
| Printing & Publishing | 21,990 | 1.1% |
| Property | 83,295 | 4.1% |
| Public Sector | 10,488 | 0.5% |
| Recruitment | 16,529 | 0.8% |
| Recycling & Waste Management | 8,244 | 0.4% |
| Rental Sector | 19,827 | 1.0% |
| Retail | 263,610 | 13.1% |
| Security Services | 7,013 | 0.3% |
| Social & Charity | 55,378 | 2.7% |
| Sports, Leisure & Recreation | 76,868 | 3.8% |
| Surveyors, Architects & Testing | 55,465 | 2.7% |
| Telecoms | 9,295 | 0.5% |
| Transport & Storage | 78,586 | 3.9% |
| Utilities (Gas, Water & Electricity) | 3,091 | 0.2% |
| Wholesale | 64,529 | 3.2% |
| Totals: | 2,019,338 | 100% |
Within each of these business data vertical markets resides every possible business classification. For example, within the group “Hotels, Bars & Restaurants” there is every business classification listing from pubs, wine bars, guest houses, hotels, all forms of restaurant (Indian, Chinese, Italian etc), take-aways, internet cafes, tea rooms to any other establishment you would associate with either overnight paid accommodation or having a meal or drink.
In applying these business groups to any data selection, the buyer is able to quickly identify the particular areas of interest or exclusion. Furthermore, if any further explanation is required of a particular group then this is easily expanded to illustrate the full listing of sectors therein.
To demonstrate the value of this new business grouping tool, for July 2013 only Responsiva are offering to apply it free of charge to your business database. Provided your database already includes industry classification or SIC codes (as all good business databases do) we will apply our new business grouping model to your file without charge.
What is the Value of this Tool?
Responsiva would normally charge £200 + vat to apply this business group model, so already there is a cost-saving by receiving this free information. But its true value and purpose is during the measurement of your campaign success. i.e., where are your positive results coming from? These business groups enable you to swiftly analyse your campaigns (or Responsiva will offer to do this for you) and enable you to identify future prospect data from within those high performing sectors.
If you have any questions regarding this new field, please give Responsiva a call on 0800 118 5000.