Responsiva Data Lists Blog

Marketing Consultants & Services in shaftesbury. Volume of data lists: 2. B2B mailing lists are accompanies with the business classification on every record. There are approximately two thousand different classifications which may be used to select the right business list, or applied as a list of industries for exclusion. SIC codes (Standard Industry Classifications) may be used as an alternative selection method if desired. Despite being a fairly new company, Responsiva has a wealth of b2b data knowledge. Twenty-one years worth to be precise. And there is nothing that gives us greater pleasure than to hear our clients express their delight that a business data list we have supplied has helped to deliver them new customers. As there is no Mailing Preference Service for commercial enterprises, a mailing list may target all two million plus business trading entities. Direct mail data comes complete with the full prospect name & address as well as a senior contact name on all bar about 2% of records. To deliver a powerful email marketing initiative three elements are required. The first is a campaign controller. The second is effective email data lists, which is where Responsiva will help. And the third is an email marketing system with which to run the campaigns. Responsiva can help you identify an effective system if you have none in place. When selecting b2b mailing lists, data can be filtered into Business Groups. There are eight primary groups including manufacturing, food & drink, the service sector, retail, transport, food & drink, agriculture and construction. The direct mail list supplied includes the most profound industry classification, each of which belongs to one of the primary Business Groups. Where available the fax number will be supplied with the b2b data list, enabling you to perform a fax broadcast if desired. Telephone numbers are supplied with the prospect list, where not resident on the Telephone Preference Service. Fax broadcasting has become less popular over recent years however, due to high levels of marketing. It is common for clients to provide a Suppression File with their data orders. This comprises a data list of businesses which should not be contacted, and list brokers should not be supplying. Typical reasons why a business may be resident on a suppression file include: existing customers, existing prospects or businesses requesting not to be contacted again. Responsiva are always happy to supply you with net names. This is a business list of prospects which you don’t already have on file for marketing to. To achieve this we would need a copy of your existing prospect database files in order to ensure that no duplicates are provided. The highest populated industry classification is public houses, followed by hairdressers, take-away food shops, builders and garages. Combined they make up nearly 10% of the prospect database universe. Restaurants would appear third, but are segmented by the food they serve. All data lists are supplied with their industry classification as standard. Something you will always receive at Responsiva is strong, experienced client management. From our experience there is nothing worse than trying to order a database list from an incompetent account manager who fails to appreciate your market. At Responsiva you are guaranteed a competent account manager who understands the right data files for your marketing.