Responsiva Data Lists Blog

Joiners & Carpenters in montrose. Selectable prospect lists: 1. Responder volumes of a prospect mailing initiative vary according to message, market and timing. The message is down to your mail-piece design and the market depends on the data. Although we cannot identify a targeted mailing list of guaranteed responders, Responsiva will at least ensure that your data list is suited to the right market. Where available the fax number will be supplied with the BtoB data list, enabling you to perform a fax broadcast if desired. Telephone numbers are supplied with the prospect list, where not resident on the Telephone Preference Service. Fax broadcasting has become less popular over recent years however, due to high levels of marketing. Office premise types account for about one third of business data list records. e mail lists should always consider the type of premise from where businesses trade because they often reflect the propensity to convert to becoming a customer. mail lists for offices can be split by whether there is a named director at site, or just an office manager. Although only 1% of the full business universe, places of worship are a building type to consider excluding from your marketing database. Are churches, mosques and cathedrals likely to be your future customers? If not then they can be easily excluded from any data lists you are looking to source. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality. Responsiva’s mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available (TPS passes only). This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. With the company name, address & postcodeprovided with every record, mailing lists are delivered in a format ready for mail-merging. mailing list brokers may be marketed to multiple times to maximise your return on investment with the prospect database. Contact names are provided where available, ensuring you have an addressee for the mailings. Many database lists lack the breadth of data fields required for simple post-campaign analysis. Responsiva offer a database enhancement program to append valuable information such as employee size, premise type and industry classification. This gives your marketing database the power to understand where your prospects are converting to sale. A de-duplication service is you receive from responsiva at no cost. Typically this would comprise a raw match on the telephone data, after stripping out spaces, brackets, plus signs and other non-numeric values within your data files. By running a de-duplication against your existing file, we can ensure you only receive net new prospect lists. The 2,000 industry classifications within the prospect data universe are grouped into 107 Market Sectors, which in turn belong to one of eight Business Groups. Examples of the Market Sectors are Education (containing industry classifications such as schools, colleges and universities) and Finance (which includes banks, accountants and IFAs). Marketing data lists are supplied with the tightest industry groupings.