Responsiva Data Lists Blog

Response rates of a direct mail campaign will depend on your market, message and timing. The message is down to your mail-piece design and the market depends on the data. Although we cannot identify a targeted mailing list of guaranteed responders, Responsiva will at least ensure that you data list is suited to the right market. If you would like your mailing list printed to labels then Responsiva can do this for you. This will save you the need to run a mail merge and format the labels yourself, and the labels will be delivered to you ready for your direct mail data campaign. If you are a telemarketing company with an ongoing requirement for high quality and fresh mail lists with which to service your clients then look no further than Responsiva. Suitable for your lead generation and appointment setting needs, Responsiva’s telephone lists are always fit for purpose and highly responsive. Sports, holiday and leisure sites amount to just over two percent of the available bulk email list. The premise type of a business is one of the most determining fields for consideration when identifying marketing lists. There are fourteen different types to choose from, and cross-tabulated counts are supplied without charge. There are more than thirteen hundred postal towns from which to choose a prospect list. Whilst the marketing data will typically relate to a bona fide town, in many of the rural areas the postcode district will relate to the nearest village. And in the built-up regions the data will be referred by city, such as London or Birmingham. The highest populated industry classification is public houses, followed by hairdressers, take-away food shops, builders and garages. Combined they make up nearly 10% of the prospect database universe. Restaurants would appear third, but are segmented by the food they serve. All data lists are supplied with their industry classification as standard. More than 10% of businesses trade from home, which is an important factor to consider when sourcing a prospect database. Not only are these companies generally very small by employee size, but they are also non-conventional in terms of their operation. Therefore it is important to consider the business premise type when sourcing mailing data. Do you require head offices only with your direct marketing mailing list lists? There are numerous fields Responsiva filter the prospect lists by to achieve this. These include the premise type, the site job titles and the number of sites of the business. i.e., single sites are head offices, whilst multi-site businesses require a head office premise and a named director. SIC Codes (Standard Industry Classification) are used to identify the types of businesses to target from your prospect database. They can be reviewed at a high level as 2-digit codes, or more deeply into the lower-level classifications as 5-digit codes. Responsiva will help you identify the right SIC codes for your business lists. Responsiva offer telephone marketing services to support your lead generation and data enhancement requirements. Every mailinglist is pre-screened against the Telephone Preference Service for compliance, and all campaigns are clearly specified and scripted in advance. Whether you require sales appointments or telemarketing data enhancement for mailings, Responsiva will ensure your campaign is delivered professionally.