Responsiva Data Lists Blog

Video Filming Equipment & Services in cambridge. Universe data list records: 3. If your marketing should be targeting large companies, it is imperative to specify the ideal company size at the start. Most are unaware that less than 2% of b2b mailing lists have an employee size of at least 100. The data enhancement process is particularly relevant to append employee size to your existing database. Responsiva’s mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available (TPS passes only). This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality. Email lists can be provided as one email address per company site, or multiple emails per premise. On average each business premise has up to three email addresses available. Typically email addresses relate to a senior decision maker (director / proprietor), but some email data is managerial or generic Prospects registered with the Corporate Telephone Preference Service (CTPS) should not be called unless you have an existing relationship with them. All mail lists supplied by Responsiva are pre-screened against the CTPS before supply. This ensures the telemarketing lists comply with your legal obligations before embarking on any calls.  There are 1,336 distinct postal towns to select a prospect list by. Whilst the marketing data will typically relate to a bona fide town, in many of the rural areas the postcode district will relate to the nearest village. And in the built-up regions the data will be referred by city, such as London or Birmingham. The response rates of a direct mail campaign will depend on your market, message and timing. The message is down to your mail-piece design and the market depends on the data. Although we cannot identify a targeted mailing list of guaranteed responders, Responsiva will at least ensure that you data list is suited to the right market. Approximately 2% of the total bulk email list available are leisure, sports and holiday places. The premise type of a business is one of the most determining fields for consideration when identifying marketing lists. There are fourteen different types to choose from, and cross-tabulated counts are supplied without charge. Exclusion lists typically comprise a data file of undesirable industry classifications. With some two thousand distinct industry types, the creation of a standard exclusion list ensures that Responsiva will pre-screen your mailing data and avoid the supply of these undesirables. Typical exclusions include government civics such as fire stations and libraries. Responsiva supply a contact name with mailing data wherever available. The fields include Title, initials or first name, surname and job title. The salutation field (for example “Dear Mr Jones”) is not added as a standard output in the mailing list. Responsiva will add this data field if requested and without cost. Please ask for this service if it is desired.