Responsiva Data Lists Blog

Health Foods & Products in pontefract. Available data lists: 4. There are two thousand business descriptions within the full prospect data file which are grouped as 107 Market Sectors, which in turn belong to one of eight Business Groups. Examples of the Market Sectors are Education (containing industry classifications such as schools, colleges and universities) and Finance (which includes banks, accountants and IFAs). Marketing data lists are supplied with the lower-level industry classifications. All e mail lists supplied by Responsiva are for multiple use, enabling you to contact your prospects as often as desired. Outright ownership is not permitted because this would enable the re-selling of email marketing lists, or adding the business records to an online directory. However, when a prospect proactively communicates with you, the information they provide becomes yours to own. Responsiva are always happy to supply you with net names. This is a business list of prospects which you don’t already have on file for marketing to. To achieve this we would need a copy of your existing prospect database files in order to ensure that no duplicates are provided. Most b2b data lists require a degree of filtering by the number of employees, which provides a healthy reflection of company size for your prospect lists. 65% of businesses have up to five employees and it is worth noting that less than 2% of business sites have one hundred or more employees.  Many database lists lack the breadth of data fields required for simple post-campaign analysis. Responsiva offer a database enhancement program to append valuable information such as employee size, premise type and industry classification. This gives your marketing database the power to understand where your prospects are converting to sale. Of the business data lists with 99, 100 or 101 employees, more than 99% have 100 employees. That is because the employee size is a declared value. When asked how many employees a company has, most will round the number. When purchasing a business mailing list this should be considered if your cut-off point is five or ten employees. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. Responsiva don’t sell online email marketing lists because we believe that this route can lead to disappointment. Translating the prospect data is the role of the account manager; if you MUST have 5+ employees then we recommend 6+. If it is a loose 5+ then 5+ will do. Online mail list services don’t support you like an experienced account manager can. The typical yield of a direct mail campaign is 1% - 2%, but this will depend on many factors. The most important aspects are your message and market. Your targeted mailing list quality is crucial, most especially its relevance to your market. Likewise the telephone data quality is equally vital, but of no value without a competent telesales professional. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality.