Responsiva Data Lists Blog

Windscreen Services in march. Prospect list count: 2. The full business data list universe contains approximately 3 million sites. One million of these include casual sole traders (e.g. someone who work as a magician at weekends) and multiple businesses from the same site (e.g. a garage which also sells and hires cars). Responsiva only supply e mail lists from the reduced universe of two million businesses. Responsiva are always happy to supply you with net names. This is a business list of prospects which you don’t already have on file for marketing to. To achieve this we would need a copy of your existing prospect database files in order to ensure that no duplicates are provided. With the business name and address provided with every record, mailing lists are delivered in a format ready for mail-merging. mailing list brokers may be marketed to multiple times to maximise your return on investment with the prospect database. Contact names are provided where available, ensuring you have an addressee for the mailings. The response rates of a direct mail campaign will depend on your market, message and timing. The message is down to your mail-piece design and the market depends on the data. Although we cannot identify a targeted mailing list of guaranteed responders, Responsiva will at least ensure that you data list is suited to the right market. The London area is unusual in prospect list terms, specifically in how the data file is defined. Typically there are two choices. The first is to select the compass point postcodes (N, NW, WC, EC etc) which approximate zones 3 to 4. The second (Greater London) would include postcodes as far as Watford, Enfield, Kingston and Dartford. Responsiva’s mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available (TPS passes only). This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. There are approximately 25,000 branch managers within the targeted mailing list universe. Getting the right contact name (decision maker) is crucial for all marketing, so your business mailing lists should take this particular job title into account when running data counts and sourcing the ultimate BtoB mailing list. Approximately one third of business premises are retail outlets. When sourcing a business mailing list it is important to take account of the premise type because retail outlets will make up more than 30% of your BtoB prospect data if included. Head offices and single sites are best separated from branches by the job title of the contact name. About five percent of company data is made up from factories and warehouses. Depending on your products and services, you may wish to target these premise types, or avoid them altogether. Therefore the type of premise from which a business trades is an important consideration for marketing data lists. All direct mail lists should be matched against the Telephone Preference Service. In total 27% of the business data universe is registered. By contrast, telephone prospect lists with five employees or less lose up to 33% of telephone numbers via the TPS matching. This figure reduces to just 17% of the business universe of more than 5 employees.