Responsiva Data Lists Blog

than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. It is commonplace for clients to provide a Suppression File to match against data orders. This comprises a data list of businesses which should not be contacted, and list brokers should not be supplying. Typical reasons why a business may be resident on a suppression file include: existing customers, existing prospects or businesses requesting not to be contacted again. Prospect data lists are used to market your business and attract new customers. This is achieved through direct mail campaigns, telemarketing or email marketing. Around 40% of companies can be supplied with email data lists, which yields a low cost method of contacting your targets. Email data counts are supplied free of charge. With the business name and address provided with every record, mailing lists are delivered in a format ready for mail-merging. Mailing data lists may be marketed to multiple times to maximise your return on investment with the prospect database. Contact names are provided where available, ensuring you have an addressee for the mailings. There are 14 different types of business premise, so business data may be chosen to suit the building type from which a prospect operates. Therefore a prospect list may specifically target any combination of offices, warehouses, factories, retail outlets, businesses trading from home, education establishments, medical premises, workshops, transport buildings or even government (civic) sites. Measure Responsiva’s b2b data lists against your existing list broker in a trial, and judge for yourself whether Responsiva’s business data has outperformed your existing source in relation to your return on investment. Should you feel in any way disappointed with the results of the prospect lists supplied then we will give you a 20% refund on your initial purchase. Responsiva perform a data quality audit without charge on your current marketing database. The whole process is usually turned around within a day and identifies the strengths and weaknesses of your prospect database. Accurate and well-targeted marketing data lists are crucial to lead generation so take advantage of this free service to ensure yours are in great shape. SIC Codes (Standard Industry Classification) are used to identify the types of businesses to target from your prospect database. They can be reviewed at a high level as 2-digit codes, or more deeply into the lower-level classifications as 5-digit codes. Responsiva will help you identify the right SIC codes for your business lists. When running a prospect list count, it is usually prudent to have the industries cross-tabulated by employee bands. Typical bands include <10, 11-19, 20-49, 50-99 and 100+. This enables an holistic view of the business prospect data and the power to select the cells of interest. i.e., industry types by their corresponding company sizes. The typical yield of a direct mail campaign is 1% - 2%, but this will depend on many factors. The most important aspects are your message and market. Your prospect mailing list quality is crucial, most especially its relevance to your market. Likewise the telephone data quality is equally vital, but of no value without a competent telesales professional.