Responsiva Data Lists Blog

Removals - Industrial & Business in london. Prospect list count: 38. Are you stuck for ideas on which BtoB prospect data is best for you? That is precisely what Responsiva are here to help with. After understanding your service offering, Responsiva offer initiatives on the best ways to market your company and which data lists are the strongest to work with.  Responsiva don’t believe in charging you for our experience. In fact, everything is free up to the point of purchasing some business prospect data. This includes data counts, data list samples, help with a specification, data advice and support, the quotation and even the phone call itself. All are obligation-free. Email lists can be provided as one email address per company site, or multiple emails per premise. On average each business premise has up to three email addresses available. Typically email addresses relate to a senior decision maker (director / proprietor), but some email data is managerial or generic Unless requested otherwise, Responsiva format and supply your prospect data file in Excel., and supply to you via email. Should any other format be required (e.g. csv, text or labels) please state this when placing your order for a prospect file. Most formats may be accommodated without extra cost, but there is a surcharge for labels. BtoB prospect data may be segmented by postcode area, of which there are 124 distinct values. The postcode area is the first one or two letters of the postcode, such as AB, B and BS. Postcode areas are typically used to define sales territories, ensuring that the data list you purchase is segmented appropriately. Data cleansing (or database cleaning) is the process by which your existing database is updated. This ensures your legal compliance with the Data Protection Act, requiring you to take reasonable steps to keep your data updated. In addition to address cleansing and gone-away flagging, new fields can be appended such as business emails and telemarketing data. If your marketing should be targeting large companies, it is imperative to specify the ideal company size at the start. Most are unaware that less than 2% of BtoB mailing lists have an employee size of at least 100. The data enhancement process is particularly relevant to append employee size to your existing database. Many industry types are difficult to establish by employee size within the business data list universe. Good examples include taxi companies and builders. The main issue with prospect data for these types of industry is that they use contractors, so would not necessarily classify all workers as employees. Email data lists are varied in quality within the direct marketing industry. The main issue is the high number of ‘soft’ bounces, which are caused through spam filters. This is not a data quality issue but more a case of clever filters. Responsiva’s email data guarantees less than 10% in hard bounces, which are specific to the email quality. Responsiva help you understand your best prospects by performing a data profile. This is performed by matching your prospect files to the UK universe and identifying trends. Trends usually occur within the industry classifications and company size. Once established, a specification is derived to identify new prospect data lists which focus on your target market.