Responsiva Data Lists Blog

Computer Support & Services in sale. Available data lists: 4. Responsiva are always happy to supply you with net names. This is a business list of prospects which you don’t already have on file for marketing to. To achieve this we would need a copy of your existing prospect database files in order to ensure that no duplicates are provided. The response rates of a direct mail campaign will depend on your market, message and timing. The message is down to your mail-piece design and the market depends on the data. Although we cannot identify a prospect mailing list of guaranteed responders, Responsiva will at least ensure that you data list is suited to the right market. It is common for clients to provide a Suppression File with their data orders. This comprises a data list of businesses which should not be contacted, and list brokers should not be supplying. Typical reasons why a business may be resident on a suppression file include: existing customers, existing prospects or businesses requesting not to be contacted again. Business data counts are provided free of charge and usually arrive in your inbox within one hour. These can range from simple data list counts by industry classification or company size, or a full cross-tabulation profile against various desired territories or postcode areas. All prospect lists from Responsiva are pre-quoted in advance with full counts. The full business data list universe contains approximately 3 million sites. One million of these include casual sole traders (e.g. someone who work as a magician at weekends) and multiple businesses from the same site (e.g. a garage which also sells and hires cars). Responsiva only supply prospect files from the reduced universe of two million businesses. In choosing your b2b mailing lists, data may be segmented into Business Groups. There are eight primary groups including manufacturing, food & drink, the service sector, retail, transport, food & drink, agriculture and construction. The business information supplied includes the lower-level industry classification, each of which belongs to one of the primary Business Groups. Selecting the right marketing data list needn’t be a minefield. The prospect data specification should initially consider four key variables: geography, company size, premise type and the job function of who to target within each business. If the answer to any question is open, it may be worth considering which aspects of the b2b data to exclude instead. Approximately one third of business premises are retail outlets. When sourcing a business mailing list it is important to take account of the premise type because retail outlets will make up more than 30% of your b2b prospect data if included. Head offices and single sites are best separated from branches by the job title of the contact name. Although company turnover is available, many businesses are not required to file accounts with Companies House, such as limited liability partnerships. Furthermore, there is a lengthy time lag by when a business is obliged to register their accounts. Business data is therefore normally best selected by employee size, depending on market sector. Telemarketing data from Responsiva covers the whole UK, including the offshore islands such as Jersey, Guernsey and Hebredes. Northern Ireland is also included, but (unless a specialist prospect file is required) Southern Ireland is usually excluded from the selection process. In specifying your geographical needs it is important to consider these facts.